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Sep 06

Webinar - The Why and How of Remarketing


In: Tutorials

In an effort to keep you up to speed on digital marketing best practices and tactics, we are happy to announce that we kicked off our Workshop & Webinar series on Tuesday, September 1st.  Our first WebShop topic was “The Why and How of Remarketing.”

UNION Campaign Strategist, Katie Price dove into what remarketing is, how it works and why you should incorporate the tactic into your digital marketing strategy. If you missed it, you can view the webinar below.


Here are a few key take aways from the webinar:

  1. Remarketing helps you re-engage with customers and incentivize them to take specific actions.
  2. Remarketing helps increase the ROI of your other digital marketing tactics such as search engine marketing and social media marketing.
  3. The utilization of highly targeted list segmentation allows you to customize and improve the experience of your customer.
  4. Expertly designed ads will help prevent ad fatigue and keep your messages on brand.
  5. New, advanced strategies allow you to incorporate remarketing tactics in new and exciting ways.

Have more specific questions about remarketing? No problem! Feel free to reach out to us on our contact form.  Stay tuned for our next WebShop production to learn more tips and tricks!

Interested in learning more about remarketing? Read Katie's blog post: Improving Your Digital Marketing with Remarketing.


UNION is a full-service digital agency. We create experiences that help brands thrive. We believe to be relevant in today’s marketplace, brands must lead with a digital-first philosophy. We craft engaging digital experiences and integrated campaigns that are built on strategy and driven by data. At the heart of what we do is help brands create meaningful and enduring relationships with highly connected consumers.

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