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Jul 11

Virtual Real Estate | 5 Key Considerations for Online Real Estate Marketing


In: Strategy Insights

The typical real estate agent is known for being friendly, detail oriented, optimistic, having the “insider scoop” on what’s happening in the local market ... and, quite honestly, fairly good looking. While I’m not sure which one of those qualities sells the most properties, I do know that it’s easier if they are all part of the package.

If you haven’t been living under a rock for the past decade, you know that hardly anyone buys anything without checking online first. Even your grandmother is feeling the pressure these days to “Google it.”

Real estate is no stranger to the World Wide Web. The sophistication of search engines helps connect the most relevant properties to the most qualified buyers. A strong online presence also allows potential buyers to “shop” properties any time of the day and enter their contact information for personalized follow-up from an agent. The end goal is always human-to-human connection, but strategic digital marketing utilizing the same key principles as the real estate agent is the key to forging those connections.

Does your real estate website meet the same standards that you look for in an an agent?

Is your website “Friendly”? Do you offer visitors a personalized experience based on their wants and needs?

Is your website “Detail Oriented”? Does your website deliver up-to-date details about the property, location and price - and multiple ways to contact for more information?

Is your website “Optimistic”? Does your website have the ability to show a prospective buyer that, with a bit of tweaking, a property has potential to be a great fit?

Is your website “Knowledgable of the Local Market”? Does your website offer data and information on the surrounding areas which may influence a buyer that is moving-in from out of town? Does your website establish you as an expert in the local real estate market?

Is your website “Good Looking”? Does your website have a well-thought, up-to-date appearance which makes potential buyers want to engage with your services?

If the answers to any of these questions are “no”, then your business may benefit from re-vamping your digital strategy. Studiobanks works to deliver best-in-class websites to companies representing nearly every aspect of the real estate market throughout the Southeast. We’d love to talk to you, so please contact one of our team members to learn more about how a partnership with Studiobanks can improve your digital strategy and online presence!


UNION is a full-service digital agency. We create experiences that help brands thrive. We believe to be relevant in today’s marketplace, brands must lead with a digital-first philosophy. We craft engaging digital experiences and integrated campaigns that are built on strategy and driven by data. At the heart of what we do is help brands create meaningful and enduring relationships with highly connected consumers.

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