<img src="//bat.bing.com/action/0?ti=5036286&amp;Ver=2" height="0" width="0" style="display:none; visibility: hidden;">

Tutorials

Feb 23

A Very 3D Christmas

In: Tutorials

Every year Union creates a Christmas card to share with clients and friends. Seeing as we’re an interactive based agency, our Christmas cards live on the Web. In years past we’ve created tech heavy interactive experiences. This year, we wanted to stretch our creative legs a bit and come up with an engaging experience that didn’t rely on flashy tech but rather on a story and social media.

Read More
Feb 16

The 5 Be's of Search Engine Marketing

In: Tutorials

In today’s globally-flat, interwoven, small market world you need a strong brand. Most companies have identified basic guidelines for how to communicate their brand in advertising like a brand voice for print or television ads or a “brand bible” that outlines all the do’s and don’ts for preserving the brand. Businesses spend millions of dollars in time and money to to protect and promote their brand identity and then throw those guidelines right out the window when it comes to their search engine marketing initiatives.

Read More
Oct 24

Top 10 Things To Look for in a Social Media Manager

In: Tutorials

Social media management: it isn’t just for the neighborhood kid down the street who fixes your computer anymore. With the seemingly endless parade of social networks gaining and waning in popularity, it’s basically a full time job to stay engaged with customers or clients through social media. Which can be a problem for some people who, you know, have an actual full-time job that happens to be the whole reason they need to be on multiple social networks to begin with. That’s where a social media manager comes in.

Read More
Sep 29

Design 101: Designing for Mobile

In: Tutorials

I got my first cellphone in 2001. It was a Nokia with a large 1.5 × 1 inch screen that could reveal the entire spectrum of colors as long as those colors were black or white. With the increased functionality (not to mention screen size) of today’s cellphones and tablets, one of the biggest changes for designers has been figuring out how to tailor their designs for mobile platforms and devices. Here at Union, we’ve seen a huge increase in the number of mobile-based projects that we’re working on. Mobile websites and apps used to be an afterthought—now they’re more important than ever.

Read More
Aug 10

Blame it on the Intern

In: Tutorials

For us college students and recent grads, finding the perfect internship can be a pain. I mean, the biggest decisions we make on a day-to-day basis are choosing which microwavable meal to eat and whether or not we’re going to actually get around to writing that English paper that’s due tomorrow. How on earth are we to know which internship to choose? This was my mindset going into my marketing internship at Union (formerly Studiobanks). I didn’t know what to expect, but was eager to learn everything I could about digital marketing.

Read More
Jun 08

Archetype Casting: The 12 Master Archetypes

In: Tutorials

There are many different ways to look at and define a company’s brand. My personal favorite is covered in the book The Hero and The Outlaw, written by Margaret Mark and Carol S. Pearson, Ph.D. This hefty tome outlines a system for identifying brands by comparing them to archetypal personalities.

Read More
May 04

Design 101: Putting Contrast in Context

In: Tutorials

Contrast, at its most basic level, is our awareness of adjacent opposites. It is something that our human senses were built to recognize. It is always that unique sight, sound, smell, taste, or touch that causes us to take notice. The stimuli we notice first are those which set themselves apart from the “noise” in our perception.

Read More
Jul 20

Listen to Learn

In: Tutorials

You may have read that listening to music while you work can improve productivity and the work you produce. But sometimes you might want to change it up a bit and learn a little something while you're at it. Listening to quality podcasts about the industry you work in can provide tips, techniques or insight that will help you in day-to-day business or when a tricky situation raises its head.

Read More
May 21

Copy Paste Character: Now for the iPhone.

In: Tutorials

by Union

A few years ago I came across the site Copy Paste Character, which allows you to simply click and copy symbols from a library. It is an incredible resource for me as a designer because it allows me to access symbols that normally would take some time to figure out the keyboard shortcuts.

Read More
Apr 27

Just Out: Transmit 4

In: Tutorials

It's been five years since a major release of one of the most respected Mac FTP applications, Panic's Transmit. Despite the wait, it seems several features will make it worthwhile. A big one for starters: SPEED! Transmit 4 boasts transfers up to 25x faster than previous versions thanks to a modified Twin-Turbo transfer engine, Multi-Connection transfers, and FXP support for server to server transfers.

Read More

About UNION

UNION is a full-service digital agency. We create experiences that help brands thrive. We believe to be relevant in today’s marketplace, brands must lead with a digital-first philosophy. We craft engaging digital experiences and integrated campaigns that are built on strategy and driven by data. At the heart of what we do is help brands create meaningful and enduring relationships with highly connected consumers.

Get in Touch


Subscribe to our Blog & Newsletter