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Strategy Insights

Sep 12

Does Your Brand Message Still Matter?

In: Strategy Insights

Try a little word association: Nike. Starbucks. Apple. LEGO. It’s safe to say that you have some immediate thoughts as to what each of these brands represents. Yet their marketing has adapted to ensure the brand message evolves to continue to matter to consumers. Can you say the same for your brand message?

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Aug 31

White Paper: Online Reputation Management

In: Strategy Insights

Brands hopeful of becoming mainstays in the online consumption habits of consumers do so by plugging into social, since about 6 in 10 Americans use some form of social media on a daily basis. Simply setting up your Facebook Business page with scheduled posts however isn’t enough; your brand has to meet consumer expectations in order to produce real business value.

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Aug 22

Has the Programmatic Buzz Worn Off?

In: Strategy Insights

Just 5 years ago, the marketing industry was in a state of frenzy fawning over a fresh-off-the-press media buying technology. The buzzword on the tip of every marketer’s tongue?

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Aug 06

See Yourself Here: Augmented Reality Marketing & Brand Strategy

In: Strategy Insights

American adults are consuming increasing amounts of media. In 2016, we broke records with our average 10 hours and 30 minutes daily, and we’re only becoming more digitally driven. This explains many brands’ enthusiasm for augmented reality marketing.

So what exactly is augmented reality marketing and why should your brand invest in it? 

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Jul 25

Advantages of Working With a Google Premier Partner

In: Strategy Insights

Paid search marketing is one of the many keys to a successful marketing campaign. When people are searching for products online, paid ads get 65% of ALL clicks. Unbounce reports that when people land on your product page, PPC visitors are 50% more likely to buy your product than say, an organic visitor. What does this mean for your brand? If you’re not already, it’s time to capitalize on all the benefits a paid search marketing platform, like Google AdWords, has to offer your campaign.

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Jul 13

How Design Thinking Can Reboot Your Brand's Campaign Creation

In: Strategy Insights

Coming from the world of engineering and product development, design thinking has been spreading across businesses and agencies over the past two decades. Major brands including P&G, IBM, Accenture, GE, MassMutual, Fidelity, Lowe’s, Bayer and SAP have all seen the light and started to incorporate this unique approach in their strategy. For brand marketers, design thinking can be a catalyst for creating compelling campaigns.

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Jun 28

White Paper: What SEO Services Can and Can't Do For Your Business

In: Strategy Insights

Just as you are likely turning to online search with greater frequency, so too is your target audience. If you’re not optimizing for SEO, your brand will not be there when prospects or customers search online to find what they’re looking for. Even worse, the longer you wait, the more it can cost for your brand to make a dent attempting to rank for certain keywords against your competition.

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May 30

How to Navigate the New Rules of Instagram Ads

In: Strategy Insights

Digital experiences remain in a constant state of flux; rarely do industry tactics remain unchanged for long in the digital realm. Even Instagram, once a dark horse now turned social giant that may soon eclipse Facebook, must make topical changes in regard to recent sanctions by the Federal Trade Commission and its crackdown on improper endorsement disclosures between businesses and their paid partnerships a la influencer marketing; the newfangled digital trend that aims to bolster brand loyalty and drive sales. Before the FTC’s grand send off of 90 letters warning social media stars and celebrities to tread lightly, businesses were able to capitalize on the purposeful omission of disclosures allowing them to sidestep growing public aversion to irrelevant online ads.

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May 23

Is Your Brand Overlooking Information Architecture?

In: Strategy Insights

In the past decade, digital marketing has become almost unrecognizable from its infancy. Just a few years ago, all you really needed was a respectable website; then came the imperative of mobile functionality, social media and the fervor for branded apps. Now marketers are being told they need chatbots, AR and VR ads, live streaming vertical video, and content optimized for the artificial intelligence revolution. While all of this tech is exciting, and indeed promising, it seems to have brand managers, creatives and entire marketing departments overlooking one of the most basic pillars of a successful digital presence – the user experience. And at the heart of UX lies Information Architecture (IA).  

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Apr 30

Five B2C Content Marketing Challenges Brands Must Face Online

In: Strategy Insights

B2C content marketing is only one of the many ways larger enterprise brands endeavor to get noticed, build brand awareness and drive action. However, creating enduring relationships in a connected marketplace is increasingly difficult as consumer habits online constantly shift. In developing a relevant content marketing strategy that is both engaging and intentional, it’s essential to address these five challenges.

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About UNION

UNION is a full-service digital agency. We create experiences that help brands thrive. We believe to be relevant in today’s marketplace, brands must lead with a digital-first philosophy. We craft engaging digital experiences and integrated campaigns that are built on strategy and driven by data. At the heart of what we do is help brands create meaningful and enduring relationships with highly connected consumers.

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