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Nov 12

Advertising Week 2018: 3 Takeaways Not to Sleep On

In: Strategy Insights, Insider

After reading our Online Reputation Management white paper and taking notice of Wendy’s being cited as an industry disruptor with its trademark sass on social, I did some digging online and saw that the fast food giant would be presenting at Advertising Week 2018.

Despite being extremely unfamiliar with New York City and a conference newcomer in general, I would soon find myself alone in the hustle and bustle of Midtown Manhattan as an AWNewYork attendee.

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Jan 05

Can Your Brand Close the Marketing Talent Gap?

In: Insider

The speed with which digital has taken over our lives is astounding. In 2016, digital ad spend grew to $72.5 billion, up 22% from the year before, with mobile marketing finally taking the long-projected majority. As mobile phones have become the epicenter of daily existence, and more and more millennials are “pulling the plug” on traditional TV, marketing teams have struggled to keep up with always-changing formats, platforms and consumer demands.  

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Feb 23

Kickstarting your Digital Agency Career as a Recent Grad

In: Insider

In the formidable world of potential employers and “adult” jobs, being straight out of college can seem like a detriment. You lack the experience agencies are looking for, which subsequently means you lack the ability to gain said experience. This can be frustrating and, at times, discouraging. But there is a way out of this slump. You need to understand how to leverage yourself and your tech-saturated college experience to let potential employers know that you’re ready to start your digital agency career with more than just a diploma and bright eyes.

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UNION is a full-service digital agency. We create experiences that help brands thrive. We believe to be relevant in today’s marketplace, brands must lead with a digital-first philosophy. We craft engaging digital experiences and integrated campaigns that are built on strategy and driven by data. At the heart of what we do is help brands create meaningful and enduring relationships with highly connected consumers.

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