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Apr 08

Top 5 Reasons Why Marketing is Shifting to Digital

       

In: Strategy Insights

Over 50% of marketers are currently increasing their digital budgets. Here are some of the reasons this dynamic shift to digital is happening and can’t be ignored:

1: It’s Less Expensive

Studies show that average costs per lead cost 61% less through inbound digital marketing channels when compared to traditional outbound media.
Customers are becoming smarter and learning to leverage the internet to research products and services before they buy. This includes the use of search engines, online review sites, and comparison shopping sites to find the company’s website that best meets their needs. If your website is not search engine-optimized and user friendly, you are missing out on potential sales and visits!

2: Larger Audience and Reach

Nearly 97% of consumers use online media to research and find products prior to making a purchase.
Customers are becoming smarter and learning to leverage the internet to research products and services before they buy. This includes the use of search engines, online review sites, and comparison shopping sites to find the company’s website that best meets their needs. If your website is not search engine-optimized and user friendly, you are missing out on potential sales and visits!

3: It’s More Effective

Leads from organic search results are 750% more likely to close compared to leads from traditional media.
With lower costs per lead and higher conversion rates, ROI from a successful digital strategy can greatly exceed the ROI of traditional advertising. Through strategically designed websites, optimization, content creation, SEO, and digital campaigns - companies are seeing improvements to their bottom lines.

4: Higher ROI

82% of businesses report seeing a higher ROI after implementing a full
digital strategy 

With lower costs per lead and higher conversion rates, ROI from a successful digital strategy can greatly exceed the ROI of traditional advertising. Through strategically designed websites, optimization, content creation, SEO, and digital campaigns - companies are seeing improvements to their bottom lines.

5: Advanced Targeting

Digital marketing offers more ways to target unique and specific audiences and demographics than traditional media. 
While traditional methods (radio, TV, print) focus on reaching broad audiences and large volumes of people, digital is able to be much more refined to target the specific audience that is interested in and searching for your product/service. The results are less wasted marketing dollars and more sales!

If you are interested in learning more about how to shift your marketing efforts to digital, contact us today and one of our team members will be glad to discuss your needs!

These statistics were pulled from Hubspot’s 2013 State of Inbound Marketing Study and BIA/Kelsey’s User Wave VII Study. 

 

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About UNION

UNION is a full-service digital agency. We create experiences that help brands thrive. We believe to be relevant in today’s marketplace, brands must lead with a digital-first philosophy. We craft engaging digital experiences and integrated campaigns that are built on strategy and driven by data. At the heart of what we do is help brands create meaningful and enduring relationships with highly connected consumers.

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