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Oct 26

Team Union (formerly Studiobanks) Places 3rd in the Panthers Purrsuit!

       

In: Company News

This weekend Banks and I competed in the Panthers Purrsuit, an "Amazing Race" style social media challenge presented by the Carolina Panthers and our client, Allen Tate Company. The purpose of the event was to showcase social media's abilities to bring people together, forge new connections and strengthen online communities all while supporting local businesses and non-profits.

For four straight hours Team Union (formerly Studiobanks) competed against 31 teams in a citywide quest visiting local destinations to uncover clues and complete social media challenges to earn Purrsuit Points. For example, we scored 25 points for making up a rap song about Queen City Audio, 5 points for donning the inflatable "Sporty" Sport Clips mascot uniform (that's me inside!) and bonus points for convincing a Harris Teeter customer to harmonize with us.

We had an absolute blast participating in this unique event, which we later learned generated 1,200+ tweets about Charlotte businesses and non-profits that day. Banks and I successfully completed all of the challenges and won third place! We each received a Panthers gift package filled with awesome Panthers gear and $75 Bojangles' gift cards. We also won one-year AAA memberships thanks to Banks' astronomically high car mileage! A huge thank you to the Carolina Panthers, Allen Tate Company, and all of the sponsors and Purrsuit teams for providing such a fun-filled day. Now if you'll excuse me, I think it's time to cash in my gift card for some Bojangles' goodness.

About UNION

UNION is a full-service digital agency. We create experiences that help brands thrive. We believe to be relevant in today’s marketplace, brands must lead with a digital-first philosophy. We craft engaging digital experiences and integrated campaigns that are built on strategy and driven by data. At the heart of what we do is help brands create meaningful and enduring relationships with highly connected consumers.

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