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Aug 12

Union (formerly Studiobanks) to elevate marketing of SAFER® Barrier


In: Recent Work

by Union

New dynamic website will promote NASCAR and IRL SAFER® Barrier soft wall technology to other racing leagues in U.S. and international markets.

Charlotte-based digital agency, Union (formerly Studiobanks) recently launched RacingMadeSafer.com, a robust website for Motorsports Safety Technology (MST), an alliance between NASCAR and the Indy Racing League (IRL), to promote the SAFER® Barrier soft wall technology to racing leagues and new construction projects around the world.

The technology, known as the Steel and Foam Energy Reduction (SAFER®) Barrier, is an energy absorbing soft wall system that has been installed on all NASCAR and IRL racetrack walls to help reduce crash severity and decrease driver injuries due to racing. The SAFER® Barrier consists of a high-strength, tubular steel skin that distributes impact load to energy-absorbing foam cartridges in order to reduce crash severity and provide additional protection for drivers.

The user experience of the Flash-based website captures the Barrier’s positive effects on racing safety, which will ultimately support MST’s efforts to market the technology’s license to other racing leagues throughout the U.S. and international markets.

We were impressed by Union’s abilities to really understand, showcase and promote the benefits of this amazing life saving technology that we call the SAFER® Barrier in such a cutting-edge manner,” said Shawn Rogers, NASCAR’s Managing Director of Business Operations for Competition and an MST Representative.

“We are committed to supporting ongoing research for new uses of the technology, and we mandate it on all of our tracks because safety for our drivers is our top priority. The new website will help educate other race tracks about the Barrier’s tremendous impact on driver safety, as well as other benefits such as increased track marketability for various forms of motorsports." Features of the new website include a How It Works section which provides video footage and custom animation of the Barrier at work, testimonials from professional race car drivers, and detailed information about locating a certified installer or supplier of the technology.

Known for producing memorable, high quality work that creates buzz and delivers exceptional results for its clients, Union is an award-winning digital agency specializing in interactive web development, online marketing and mobile applications for ambitious and progressive companies. For more information, please visit www.studiobanks.com.


UNION is a full-service digital agency. We create experiences that help brands thrive. We believe to be relevant in today’s marketplace, brands must lead with a digital-first philosophy. We craft engaging digital experiences and integrated campaigns that are built on strategy and driven by data. At the heart of what we do is help brands create meaningful and enduring relationships with highly connected consumers.

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