With three distinct services – pest prevention, auditing, and consulting – all existing under a single corporate banner, Steritech needed a new digital platform to bring them all together. One that would effectively allow them to better educate clients about the strength of their brand protection offerings. All three services needed unique identities, but somehow all three also needed to merge smoothly under the Steritech brand.
Always the first to volunteer for a challenge, Union took on the Steritech split personalities with a smile. Our strategy was to create an overarching corporate site responsible for providing big picture branding, and then to supplement it with three microsites that would dive deeper into the individual services in which Steritech excels.
After determining the rough structure and general message of each individual site, our team developed a comprehensive creative concept to tie them all together. This “alone we are strong but together we are stronger” mentality was exactly what the Steritech brand needed to thrive. The main corporate site, in conjunction with the microsites, provided strong, smart messaging. It had streamlined navigation to enhance the user experience, while also offering new resources and lead generation capabilities.
Union delivered a creative, engaging site that easily communicates the key messages of each of Steritech’s services. Together these sites provide a robust platform that allows Steritech to better tell its story and communicate the benefits of all three of its services to the intended audiences. Feedback from customers has been hugely positive, citing increased awareness, better brand understanding, and an overall improved user experience.