With 230 lawyers in six offices across the Carolinas, mailing out corporate holiday cards is no easy feat for Parker Poe. The progressive law firm recently moved away from printed holiday cards to deliver memorable, interactive experiences that spread virally. In keeping with tradition after launching its inaugural holiday campaign in 2009, Parker Poe wanted to share a message of being thankful within a larger concept.
Union (formerly Studiobanks) delivered an interactive mosaic experience that inspired Parker Poe lawyers, clients, friends and family to submit their own messages and photos as tokens of gratitude. Once submitted, a visitor’s photo transformed into a large mosaic scene that digitally stitched together all user-submitted photos – which collectively represented the true meaning of the holiday season.