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Jan 05

Can Your Brand Close the Marketing Talent Gap?

In: Insider

The speed with which digital has taken over our lives is astounding. In 2016, digital ad spend grew to $72.5 billion, up 22% from the year before, with mobile marketing finally taking the long-projected majority. As mobile phones have become the epicenter of daily existence, and more and more millennials are “pulling the plug” on traditional TV, marketing teams have struggled to keep up with always-changing formats, platforms and consumer demands.  

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Dec 07

5 Digital Marketing Trends to Watch in 2018

In: Strategy Insights

Another year is almost over and that means marketers everywhere are assessing what strategies worked this year, what didn't and what they could do in the upcoming year to make it the best yet. With eMarketer predicting that by 2019, mobile will account for 72% of all US digital ad spending, making digital marketing is a priority for any brand looking to stay relevant and compete in the year to come.

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Nov 20

8 Ways To Improve Your Mobile Customer Experience This Holiday Season

In: Strategy Insights

In 2016, mobile accounted for over 30% of holiday shopping. On Black Friday alone, that number was over 40%. Though mobile ecommerce hasn’t kept pace with mobile traffic as a whole, more and more consumers are turning to their phones and tablets first, not just for pre-purchase research but for the entirety of their shopping experience. All these recent trends beg the question, “Is your brand ready to win consumers on mobile this holiday season?”

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Oct 10

UNION Becomes Google Premier Partner

In: Company News

UNION is excited to announce that it has just been upgraded to a Google Premier Partner. For those unfamiliar, Premier is the highest level possible in the Google Partners program with only 3% of Google certified agencies having achieved it. Essentially, it’s a way to let brands know that when it comes to AdWords management, we know what we’re doing.  

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Oct 06

New Digital Platform Launches For Entec Polymers

In: Recent Work

This August, UNION launched the new digital platform for Entec Polymers, the largest company of Ravago Americas and a leader in offering cost-effective material alternatives to the plastics processing industry. Known for its reputable sales staff, highly qualified technical team and logistics experience, Entec offers the most expansive selection of plastics materials in the industry with the ability to meet any specifications. Upon partnering with UNION, Entec made it clear their desire for a new platform that would effectively serve as the front door for their brand, encapsulating their personality and diverse capabilities as well as building trust with consumers in a clear and authentic brand voice.

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Sep 12

Why Brands Can No Longer Separate Content & SEO

In: Strategy Insights

By now, every business owner knows that SEO is essential for driving traffic—both online and on foot. Spending on SEO alone is projected to increase from $65 billion in 2016 to almost $80 billion in 2020, according to a study by Borrell Associates. The motivation is obvious: having the best product and the strongest content won’t matter if no one can find your website. The importance of content creation by business owners and marketers alike has also been validated, with a similar jump in growth projected over the same time period. But treating SEO and content creation as two separate elements of your digital marketing strategy means wasting potential returns on both investments. 97% of marketers surveyed agreed that SEO and content have become more integrated and are converging and/or are converting to a single function. So what does that look like in practice? And what does it mean for your marketing department?

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Aug 23

Finding the Right Influencer For Your Brand

In: Strategy Insights

Though influencer marketing is a relatively new tool for brands, it is one that has skyrocketed since its inception. In 2016, 86% of marketers utilized influencer marketing, and 48% of those marketers planned on increasing their influencer spend in 2017. ROIs for influencer marketing have been positive for more than 82% of businesses, but—as is often the case in any hot, new digital trend—too many companies are ready to throw their money at the latest fad before understanding how to make it work best for their brand.

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Jul 26

Digital Platform Launches for American Forest Management

In: Recent Work

This June, UNION launched the new digital platform for American Forest Management, Inc. (AFM), the largest forest consulting and real estate brokerage firm in the United States. With over 260 employees operating in 49 offices across 17 states, AFM has the size and support of a large company, but the benefit of boots on the ground, allowing them to invest in relationships and build expertise on a local level. Having just completed a comprehensive rebranding with the aim of setting themselves apart from their competitors, AFM was in need of a dynamic platform that showcased their new branding while highlighting their wide range of service offerings in a captivating and organized design.

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Jul 03

Why Your Brand Needs To Be Live Streaming Video

In: Strategy Insights

You already know how important video marketing is as a part of your digital strategy, and that’s not changing anytime soon. But there is a new reason to take notice—and it’s live streaming. While live streaming isn’t a wholly new concept (Periscope, acquired by Twitter, launched in early 2015), Facebook has quickly come to dominate the space. In the first year of Facebook Live, the daily watch time for Live broadcasts has increased almost four-fold, and Live now makes up more than 20 percent of all video on Facebook. Live video is watched three times longer than pre-recorded video across Facebook as a whole.

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Jun 08

Charlotte High School Student Visits UNION

In: Culture

One of the perks of being a Charlotte-based digital agency is meeting the amazing people who live in our wonderful city. Whether it is a potential brand, a new hire or in the case of high school student and future marketing expert, James McLelland, UNION is always excited to bring new people into our community. That’s why when James showed up as part of Charlotte Latin’s excellent Observe & Serve program, which allows graduating seniors to explore a career area of interest as an intern or volunteer for a non-profit organization for a three-day period, we were just as excited to learn from him as he was from us.

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About UNION

UNION is a full-service digital agency. We create experiences that help brands thrive. We believe to be relevant in today’s marketplace, brands must lead with a digital-first philosophy. We craft engaging digital experiences and integrated campaigns that are built on strategy and driven by data. At the heart of what we do is help brands create meaningful and enduring relationships with highly connected consumers.

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