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Jun 24

Outlook's Broken. Let's Fix It.

       

In: Strategy Insights

by Union

Of the many pangs of being a web developer, one that rises to the tip-top in terms of pain-in-the-assness is backwards compatibility. Whether it means discarding cool features, scaling back designs or even creating a separate site altogether, the steps we take to ensure backwards compatibility for browsers and email clients not only hinder our creative potential, but also costs considerable amounts of time and, therefore, money.

In their latest victory over progression, Microsoft have declared war on advancements in email design. FixOutlook.org has taken a stand and is encouraging people like me and you to let Microsoft know that we're mad as hell and we're not going to take it anymore. From their site:

Microsoft have just confirmed they plan on using the crippled Word rendering engine to display HTML emails in Outlook 2010.

This means for the next 5 years your email designs will need tables for layout, have no support for CSS like float and position and no background images. Not to mention the long list of bugs and quirks that break the simplest of layouts.

Outlook 2010 is still in beta and Microsoft have confirmed they want to hear your feedback on this decision. It's time for the email marketing and design community to rally together and encourage Microsoft to embrace web standards before it's too late.

They have launched an aggressive Twitter Campaign and an impressive site to go along with it. Join the cause, fight the power, Viva La Resistance! Also, Easter Egg Alert! In the image above you'll see the Twitter avatar of one Taylor Nall, one of our friends from Carbonhouse.

About UNION

UNION is a full-service digital agency. We create experiences that help brands thrive. We believe to be relevant in today’s marketplace, brands must lead with a digital-first philosophy. We craft engaging digital experiences and integrated campaigns that are built on strategy and driven by data. At the heart of what we do is help brands create meaningful and enduring relationships with highly connected consumers.

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