To support economic growth of the historic downtown area of Rock Hill, SC known as Old Town, the City of Rock Hill launched a vibrant branding campaign called Only In Old Town. A digital promotional engine was needed to reinforce the branding campaign and Old Town's image as a thriving mixed-use cultural center. With similar experience promoting <a href="http://www.studiobanks.com/work/detail/charlotte-center-city-partners-website">Charlotte's Center City</a>, Union (formerly Studiobanks) made the perfect digital marketing partner.
After diving into Old Town's unique features, brand personality, and marketing goals and challenges, Union proposed a digital lifestyle and resource guide. We combined a dynamic content strategy with unique features, such as a calendar of events, blog and social media integration, to deliver the premier resource guide for locals, new residents and visitors alike. One of a kind places to go, things to do and places to live. Only In Old Town has them all.