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Jul 05

Only In Old Town Website, An Oldie But Goodie


In: Recent Work

by Union

To support economic growth of the historic downtown area of Rock Hill, SC known as Old Town, the City of Rock Hill launched a vibrant branding campaign called Only In Old Town. A digital promotional engine was needed to reinforce the branding campaign and Old Town's image as a thriving mixed-use cultural center. With similar experience promoting <a href="http://www.studiobanks.com/work/detail/charlotte-center-city-partners-website">Charlotte's Center City</a>, Union (formerly Studiobanks) made the perfect digital marketing partner.

After diving into Old Town's unique features, brand personality, and marketing goals and challenges, Union proposed a digital lifestyle and resource guide. We combined a dynamic content strategy with unique features, such as a calendar of events, blog and social media integration, to deliver the premier resource guide for locals, new residents and visitors alike. One of a kind places to go, things to do and places to live. Only In Old Town has them all.


UNION is a full-service digital agency. We create experiences that help brands thrive. We believe to be relevant in today’s marketplace, brands must lead with a digital-first philosophy. We craft engaging digital experiences and integrated campaigns that are built on strategy and driven by data. At the heart of what we do is help brands create meaningful and enduring relationships with highly connected consumers.

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