Like a fingerprint or a snowflake, Muzak ID creates unique audio identities to articulate brand experiences. After implementing a comprehensive digital marketing platform for Muzak’s four core service departments – <a href="http://www.studiobanks.com/work/detail/muzak-music-microsite">Music</a>, <a href="http://www.studiobanks.com/work/detail/muzak-voice-microsite">Voice</a>, <a href="http://www.studiobanks.com/work/detail/muzak-sight-microsite">Sight</a> and <a href="http://www.studiobanks.com/work/detail/muzak-sound-microsite">Sound</a> – Union (formerly Studiobanks) also established an online identity for Muzak ID, an experience design group that leverages Muzak’s robust media solutions and platform.
Identical to our own creative process, Muzak ID brings strategic intent to develop brand experiences that support the client’s overall business and marketing objectives. The group, however, utilizes promotional music programming and licensing such as compilation CDs and music downloads to enhance brand loyalty. We delivered a unique microsite to communicate Muzak ID’s solutions and sales messages. We also applied this same strategy to the systems architect group, <a href="http://www.studiobanks.com/work/detail/muzak-av-systems-microsite">Muzak A/V Systems</a>.