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Jan 05

Muzak 75th Anniversary Microsite, Happy Anniversary, Old Timer

       

In: Recent Work

by Union

Muzak has been bringing the noise since 1934, a long time to stay current, stay relevant and continue evolving in an ever-changing industry. To honor our client’s legacy and celebrate three quarters of a century in business, Union (formerly Studiobanks) captured 75 years of Muzak excellence within a vibrant, Flash-based microsite experience.

Our teams organized enormous amounts of archived information such as industry-changing events like Woodstock as well as historical factoids such as the origination of Muzak’s name – a combination of the word ‘music’ and the last syllable of a favorite high-tech company, Kodak. With a by-the-era content strategy in place, we designed an immersive brand experience with animation that mimics the rotating spindle of a vintage jukebox, VH1-style pop-up factoids and digitized tunes that match the sweet sound of Muzak.

About UNION

UNION is a full-service digital agency. We create experiences that help brands thrive. We believe to be relevant in today’s marketplace, brands must lead with a digital-first philosophy. We craft engaging digital experiences and integrated campaigns that are built on strategy and driven by data. At the heart of what we do is help brands create meaningful and enduring relationships with highly connected consumers.

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