Being the music lovers that we are, Union (formerly Studiobanks) is very happy to announce our latest project(s) with Muzak, who is a leading provider of business music. We'll be designing four websites for their various product lines. These are the folks that design, install and maintain the sounds that brand a company. For example, here's the audio architecture (the integration of music, voice and sound to create experiences designed specifically for your business) Muzak created for Ghiradelli Chocolate:
An older, credible, caring female voice delivered in a simple, formal style. No ornate production was needed. The voice is heard over music that could be performed in a jazz club. Brushes on a snare drum, a jazz guitar and a stand-up bass complete the experience.
You'll hear the sounds Muzak architects while shopping in a store, sitting at a restaurant, on hold or in a TV commercial. This is why I love my job, I'm always learning about new companies and what they do.