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Jul 11

Muzak

       

In: Recent Work

Being the music lovers that we are, Union (formerly Studiobanks) is very happy to announce our latest project(s) with Muzak, who is a leading provider of business music. We'll be designing four websites for their various product lines. These are the folks that design, install and maintain the sounds that brand a company. For example, here's the audio architecture (the integration of music, voice and sound to create experiences designed specifically for your business) Muzak created for Ghiradelli Chocolate:

An older, credible, caring female voice delivered in a simple, formal style. No ornate production was needed. The voice is heard over music that could be performed in a jazz club. Brushes on a snare drum, a jazz guitar and a stand-up bass complete the experience.

You'll hear the sounds Muzak architects while shopping in a store, sitting at a restaurant, on hold or in a TV commercial. This is why I love my job, I'm always learning about new companies and what they do.

About UNION

UNION is a full-service digital agency. We create experiences that help brands thrive. We believe to be relevant in today’s marketplace, brands must lead with a digital-first philosophy. We craft engaging digital experiences and integrated campaigns that are built on strategy and driven by data. At the heart of what we do is help brands create meaningful and enduring relationships with highly connected consumers.

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