With nine marina destinations across the Mid-Atlantic and Southeast, Morningstar Marinas focuses on providing exceptional customer service to help their guests enjoy their time out on the water. In need of a high-performance digital platform that provides this same level of service to online visitors, Morningstar Marinas dropped anchor at Union (formerly Studiobanks).
Union created a fun, inviting site that perfectly captures Morningstar Marinas’ personality while enhancing customer service with increased functionality. With captivating illustrations and intuitive navigation, the home page allows visitors to virtually explore Morningstar’s expansive footprint, and connects to individual subdomain websites for each marina. These subdomains provide overall brand continuity across the site while allowing each marina to market directly to its customer base. Morningstar’s new digital platform includes a robust content management system that gives the company the ability to seamlessly manage content, send email marketing campaigns, track leads and view analytics, all in one place. Soon, a robust boat rental system will allow users to view and reserve available boats and enable Morningstar Staff to prepare the boat so it’s waiting in the water when guests arrives.