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Dec 05

Digital Marketing Trends for 2015


In: Strategy Insights

As the year comes to a close, it's important to take a step back and try to anticipate what 2015 will hold for the digital marketing world. This is one of the fastest moving industries and it is imperative that you stay ahead of the trends in order to reach prospective customers online.

Below are a few digital marketing trends that we expect to play a big role in 2015. 

Content Will Remain King

In 2014, Google continued its quest to provide users with the most useful, relevant content available and, as a result, reward those who provide that content. We predict that 2015 will see Google continue these efforts, with even more emphasis on longer-form content. 

Paid Visibility Will Become More Important

While creating useful and relevant content will remain a priority, getting that content the visibility it needs will require more. This is why incorporating paid search into your marketing strategies will become more important than ever to create visibility in the increasingly competitive search engine results space.

Big Data Will Get Even Bigger

Today, massive amounts of analytics are available related to sales, purchase history, search activity, site interactions and much more. Linking this data together allows you to gain deeper insights into what your customers are looking for and where they are going next. We predict that big data will continue to get bigger as new methods are developed to link this information together. 

To learn more about how UNION can help you stay ahead of the latest digital marketing trends, contact us.


UNION is a full-service digital agency. We create experiences that help brands thrive. We believe to be relevant in today’s marketplace, brands must lead with a digital-first philosophy. We craft engaging digital experiences and integrated campaigns that are built on strategy and driven by data. At the heart of what we do is help brands create meaningful and enduring relationships with highly connected consumers.

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