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Jan 16

Checkers Unveil a New, Tougher Logo


In the past, the Checkers have always promoted themselves as something fun to go do. Their old logo was playful and so were their ad campaigns. Last year’s campaign by Greenspoon Advertising featured the cheerful "Chubby" mascot parallel parking a Zamboni Machine on the streets of Charlotte while Mayor Pat McCrory stopped traffic.

Last Friday night, the Checkers unveiled a new, tougher looking logo. A sleeker and more ferocious-looking bear, set against a backdrop of Charlotte's skyline has replaced Chubby in the logo. The new mark coupled with the new “Our Team — Our Town” ad campaign seems to imply that the team is headed in a new marketing direction focused on hockey instead of pure entertainment factor of the games.

Personally, I liked the old logo. However, the new logo seems well done. Anyone know what firm designed the mark?


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