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Aug 04

CarolinaNightlife.com Gets Face Lift

       

In: Recent Work

by Union

Our party-promoting client, Carolina Nightlife serves the Carolinas as the premier online resource guide to the local nightlife scene. Thousands of loyal followers regularly browse the site to view upcoming events and peruse the plethora of entertaining photo albums.

But just like trendy dance moves, websites date over time, so our team recently revamped the 4-year-old version of the site. We combined top design and development practices with select features to maximize both usability and profitability of the site. What's New:

  • A rotating featured graphic prominently displayed on the home page promotes current nightlife news and events.

  • Social media integration throughout the site streamlines user interaction with Facebook, Twitter and Myspace.

  • Improved navigation is now simple, relevant and quickly pushes users to their destination.

  • More emphasis is placed on the blog to entice users to join the discussions about the nightlife.

  • An improved search function gives users more control over their browsing experience.

Coming features include expanded integration with Facebook’s platform, VIP party package sales and more opportunities for user-generated content.

About UNION

UNION is a full-service digital agency. We create experiences that help brands thrive. We believe to be relevant in today’s marketplace, brands must lead with a digital-first philosophy. We craft engaging digital experiences and integrated campaigns that are built on strategy and driven by data. At the heart of what we do is help brands create meaningful and enduring relationships with highly connected consumers.

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