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Sep 07

Bojangles' Friend Biscuit Facebook App Launches


In: Recent Work

With a fierce following of passionate fans for whom “Like” is an understatement, Bojangles’ wanted to expand its social media strategy with a branded Facebook app that encourages their fans to spread the word about Bojangles’. The newly launched, Friend Biscuit is a Facebook app that challenges users to amass the most friends who “Like” Bojangles’ on Facebook. The app fills a virtual biscuit with pictures of the users’ friends, and then rewards the user with the biggest Friend Biscuit with gift cards and other prizes including a grand prize of free Bojangles’ for a year. The only question we had was: where do we sign up?

After seeking some perfectly seasoned inspiration at our local Bojangles’ restaurant, our team dove right in, developing a fun, intuitive user experience. Designed to match the feel of BooneOakley’s “It’s Bo Time!” campaign, the app appears as a tab on Bojangles’ Facebook page and includes a dashboard that lets users see their friend biscuit to check their progress, provides information about prizes, and lets users invite their friends to join the contest.

With a desktop website, a mobile site, a newsroom microsite and now a Facebook App all cooked up by Union in partnership with BooneOakley, Bojangles’ has a digital presence that’s as expansive as their fan base.


UNION is a full-service digital agency. We create experiences that help brands thrive. We believe to be relevant in today’s marketplace, brands must lead with a digital-first philosophy. We craft engaging digital experiences and integrated campaigns that are built on strategy and driven by data. At the heart of what we do is help brands create meaningful and enduring relationships with highly connected consumers.

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