Let's take a look at blogging for our next New Media Tip and explore how to use this cost-effective resource to grow your company's online presence. Blogs began as personal online diaries, but in recent years companies have started using them to create two-way conversations with their targeted audiences. There really isn't an exact science to blogging, but it is certain that a well-designed and frequently used blog can help boost traffic to your website and position your company as an expert in your industry.
1. Post Content that will Start Conversations
Identify your audience and come up with a list of blog topics that will interest them, and more importantly entice them to respond and join your discussions. Show your company’s knowledgeable, approachable personality when you write your posts to build rapport with your audience and keep them coming back.
2. Make it a Priority
A blog allows you to quickly publish new content about your company which helps your search engine visibility. We recommend having fun with your blog and posting biweekly to keep your blog fresh with new information and to keep visitors coming back to see what you’re up to.
Keep your design clean and consistent. The length of your blog posts can vary, and be sure to include interesting photos because online consumers are visual.
4. Market Your Blog
Have an RSS Subscription button visible on your blog to allow users to subscribe and receive notifications when you’ve blogged. Also mention your blog in your newsletter to let your audience know you've joined the blogging world. Using Twitter, a micro-blogging application, is another great way to drive traffic to your blog. Remember that the more places your name appears the better your odds are of having new people discover you.
5. Guest Bloggers
You know your audience better than anyone, so keep them interested by welcoming a noteworthy guest blogger to address an industry topic.
Maintaining a company blog can help you stay relevant and enhance your online marketing strategy. We’re all looking for that creative edge to stand out from our competition. A blog is a unique mix of sharing your company’s expertise while allowing your personality to come through to intrigue your audience and keep them interested in your latest happenings.