<img src="//bat.bing.com/action/0?ti=5036286&amp;Ver=2" height="0" width="0" style="display:none; visibility: hidden;">
Feb 25

Bing Ups the Ante With Some Wicked In-Map Augmented Reality


In: Strategy Insights

by Union

I was linked to a TED Talk the other day by a friend whose only description of the video was "the crowd actually gasps in the middle of the presentation". Knowing that TED usually features the brightest and most innovative minds of today, you could imagine my surprise when the presenter of the video was an employee of Microsoft. Bing's Blaise Aguera y Arcas walks us through some of the exciting new features of Bing Maps, namely those of the augmented-reality nature. Since this video is only 8 minutes long and is well-worth the watch, I will skip the details that are covered in the video and let you see for yourself.

What's really great about these features is that we're finally seeing how so many of the services we have used for years (mobile phones, Flickr, maps, etc.) are all coming together to create a simply stunning product that goes well beyond a simple map.

It's great to see how the big leaders in tech are not only raising the bar with their own products, but are allowing each and every one of us to be a part of them.

You can watch the video below or directly from TED at http://www.ted.com/talks/blaise_aguera.html


UNION is a full-service digital agency. We create experiences that help brands thrive. We believe to be relevant in today’s marketplace, brands must lead with a digital-first philosophy. We craft engaging digital experiences and integrated campaigns that are built on strategy and driven by data. At the heart of what we do is help brands create meaningful and enduring relationships with highly connected consumers.

Get in Touch

Subscribe to our Blog & Newsletter

Also found in Strategy Insights