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Matt Taylor

Jul 13

How Design Thinking Can Reboot Your Brand's Campaign Creation

In: Strategy Insights

Coming from the world of engineering and product development, design thinking has been spreading across businesses and agencies over the past two decades. Major brands including P&G, IBM, Accenture, GE, MassMutual, Fidelity, Lowe’s, Bayer and SAP have all seen the light and started to incorporate this unique approach in their strategy. For brand marketers, design thinking can be a catalyst for creating compelling campaigns.

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Mar 29

It's the little things...

In: Strategy Insights

A few months back, I read Steve Jobs' Biography by Walter Isaacson. Early in the book Steve talks about a time when his father was building a cabinet and told Steve that the back of the cabinet should look as good and be built as well as the rest. It’s a story that informed Steve’s design philosophy from that day forward:

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UNION is a full-service digital agency. We create experiences that help brands thrive. We believe to be relevant in today’s marketplace, brands must lead with a digital-first philosophy. We craft engaging digital experiences and integrated campaigns that are built on strategy and driven by data. At the heart of what we do is help brands create meaningful and enduring relationships with highly connected consumers.

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