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Lucas Weber

As UNION’s resident funny guy, Lucas brings a unique energy to the team that ensures everyone always has a smile on their face. He acts as the agency’s content czar, expertly working with our clients to create optimized content that appeals to both customers and search engines. During the weekends, you can typically find Lucas outdoors with his wife and two dogs, who he claims are not that spoiled.
Dec 27

Charlotte Digital Marketing Agency Announces 2016 Scholarship

In: Company News

Charlotte digital marketing agency UNION is pleased to announce the second annual Kelly Somey Digital Marketing Scholarship. This scholarship honors a dedicated teacher and mentor by rewarding college-bound students who demonstrate a passion for creativity and an interest in pursuing a career in digital marketing. For the second year, UNION will select a high school senior to receive a $1,000 scholarship to use toward their college tuition.

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Dec 09

White Paper: 10 Lead Generation Techniques Guaranteed to Produce Results

In: Tutorials

At this exact moment, there are millions of potential customers that would love to purchase your product or service. How do you find and reach these customers? The answer is effective lead generation

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Dec 04

WebShop: Key Components of a Successful Website Strategy

In: Tutorials

We're pleased to announce that the second episode of UNION's WebShop series was a success. We'd like to thank everyone that joined us. We covered a lot of great tips for developing an effective website strategy. We also had an informative Q&A session afterwards.

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Nov 20

The Importance of Digital Marketing

In: Strategy Insights

Today’s consumer is more connected than ever, with more access to and deeper engagement with brands. Thanks to the proliferation of digital devices and platforms, information can now be quickly delivered to consumers through a variety of connected devices.

The effects these changes have had on a brand’s ability to reach consumers cannot be overstated. Search engines have made product information ubiquitous, social media encourages consumers to share, compare and rate their experiences, and mobile devices have added a “wherever, whenever” dimension to the sales process.

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Nov 11

Free Checklist: How to Run an Inbound Marketing Campaign

In: Tutorials

In today’s noisy, over-crowded marketplace, businesses who give consumers the information they really want and provide genuine value are the ones who will attract the most attention and create long-term customer relationships. To accomplish this, businesses must now employ inbound marketing strategies rather than traditional, interruption-based ones.

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Oct 26

SEO White Paper: 15 SEO Myths Debunked

In: Strategy Insights

Each year, Google makes hundreds of changes to its search algorithm. While some of the basic fundamentals of search engine optimization remain constant, many of the other elements are continuously changing.

This constant change has left many businesses struggling to keep up. Tactics that worked for years can suddenly be rendered obsolete and, even worse, could result in your website being penalized by Google. 

In our newest white paper, 15 SEO Myths Debunked, we separate fact from fiction.

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Oct 21

Digital Strategy: 3 Tips to Optimize Your Online Presence

In: Strategy Insights

One of the key principles of digital strategy is to be where your target audience is looking for you. A growing number of consumers are searching online before making a purchase decision, so your business needs to be there in order for them to find you and include your company in their decision making process.

According to a recent consumer tracking study by BIA/Kelsey and ConStat, nearly all consumers (97%) now use online media when researching products or services in their local area. Having an online presence is more important than ever before.

Here are 5 tips to help you optimize your online presence.

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Oct 17

5 Things to Consider When Selecting a CMS for Your Digital Marketing Platform

In: Strategy Insights

The content management system (CMS) of today is vastly different from those of just a few years ago. The CMS has become more than just a tool to handle information and deliver brochureware marketing sites. Today, a CMS can provide a digital platform for building exceptionally complex digital solutions. In fact, many now market themselves as web experience management tools.

This increasing complexity, coupled with a general lack of knowledge, can make selecting a CMS a daunting task for most businesses. This makes it very tempting to either continue using the CMS you’re familiar with or blindly follow a recommendation for a new CMS. Far too often, this turns out to be a bad decision and your business can be stuck with a CMS that actually hinders your ability to achieve your goals.

Below are a few factors to consider when selecting a CMS. Careful consideration of these should help you clearly define your unique requirements and ensure that you choose a CMS that is going to help your business.

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Oct 05

3 Tips for Getting More Inbound Marketing Leads from Your Website

In: Strategy Insights

Today, websites are expected to do much more than just provide an online brochure. Modern businesses should use their websites to accomplish a variety of objectives, all contributing to one main goal — grow your business.

If you use your business website to generate leads, there are a variety of ways to increase those leads without completely redesigning your site. Below are several simple steps you can take today to increase your inbound marketing leads from your website. 

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Sep 19

The Value of Partnering with a Digital Marketing Agency

In: Strategy Insights

There’s no question that digital marketing has become a vital component of any marketing effort. The question now facing many business owners and marketing managers is whether to partner with a digital marketing agency or to handle it in-house.

As one of the top digital marketing agencies, we’d like to say that you should always partner with an agency like UNION. However, the truth is a bit more complicated and there are a variety of things to take into consideration.

Below are a few of the benefits that partnering with a digital marketing agency can provide. Browse these and ask yourself if these benefits would contribute to the success of your marketing efforts.

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UNION is a full-service digital agency. We create experiences that help brands thrive. We believe to be relevant in today’s marketplace, brands must lead with a digital-first philosophy. We craft engaging digital experiences and integrated campaigns that are built on strategy and driven by data. At the heart of what we do is help brands create meaningful and enduring relationships with highly connected consumers.

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