How many loyalty programs are you signed up for? How many do you actually use? In a 2016 sample of over 19,000 North American consumers, the average person was a member of about 13 different loyalty programs, but was only active in seven during the past year. Many loyalty programs offer an initial incentive for signing up, but leave the consumer with little motivation to continue. Difficult to navigate points systems, poor digital experiences, and lack of personalization are all common culprits in the failure of most of these programs.