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Halley Theorin

Nov 30

White Paper: Digital Storytelling to Enhance Content

In: Strategy Insights

If your brand is looking to make more personable connections with today's consumers, utilizing a strategic content marketing campaign is a proven way to engage users and drive conversions. However, you can't just dissipate content en masse and expect consumers to be eager to receive it; you have to craft your branded content with your audience in mind. For smart consumers looking to see themselves in your brand, they must first buy into your brand's story. And how can you best incorporate their needs and their wants into your content?

Through digital storytelling.

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Jul 25

Advantages of Working With a Google Premier Partner

In: Strategy Insights

Paid search marketing is one of the many keys to a successful marketing campaign. When people are searching for products online, paid ads get 65% of ALL clicks. Unbounce reports that when people land on your product page, PPC visitors are 50% more likely to buy your product than say, an organic visitor. What does this mean for your brand? If you’re not already, it’s time to capitalize on all the benefits a paid search marketing platform, like Google AdWords, has to offer your campaign.

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About UNION

UNION is a full-service digital agency. We create experiences that help brands thrive. We believe to be relevant in today’s marketplace, brands must lead with a digital-first philosophy. We craft engaging digital experiences and integrated campaigns that are built on strategy and driven by data. At the heart of what we do is help brands create meaningful and enduring relationships with highly connected consumers.

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