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Evan Alexander

May 30

How to Navigate the New Rules of Instagram Ads

In: Strategy Insights

Digital experiences remain in a constant state of flux; rarely do industry tactics remain unchanged for long in the digital realm. Even Instagram, once a dark horse now turned social giant that may soon eclipse Facebook, must make topical changes in regard to recent sanctions by the Federal Trade Commission and its crackdown on improper endorsement disclosures between businesses and their paid partnerships a la influencer marketing; the newfangled digital trend that aims to bolster brand loyalty and drive sales. Before the FTC’s grand send off of 90 letters warning social media stars and celebrities to tread lightly, businesses were able to capitalize on the purposeful omission of disclosures allowing them to sidestep growing public aversion to irrelevant online ads.

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About UNION

UNION is a full-service digital agency. We create experiences that help brands thrive. We believe to be relevant in today’s marketplace, brands must lead with a digital-first philosophy. We craft engaging digital experiences and integrated campaigns that are built on strategy and driven by data. At the heart of what we do is help brands create meaningful and enduring relationships with highly connected consumers.

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