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Chace Black

Mar 28

Marketing in the Age of Fake News: Optimizing Content for the Facebook Algorithm Change

In: Strategy Insights

The proliferation of fake news, Russian election interference and the polarization of American political culture have all recently been blamed on a single source: Facebook. Despite being a revolutionary and ubiquitous means of human connection, the social media giant has been forced to respond to their part in this negative news cycle. With the echo-chamber effects of their algorithm and the potential for massive abuses of the system, some changes have been made for the better of humanity.

But what about for digital marketers?

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About UNION

UNION is a full-service digital agency. We create experiences that help brands thrive. We believe to be relevant in today’s marketplace, brands must lead with a digital-first philosophy. We craft engaging digital experiences and integrated campaigns that are built on strategy and driven by data. At the heart of what we do is help brands create meaningful and enduring relationships with highly connected consumers.

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