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Chace Black

Mar 28

Marketing in the Age of Fake News: Optimizing Content for the Facebook Algorithm Change

In: Strategy Insights

The proliferation of fake news, Russian election interference and the polarization of American political culture have all recently been blamed on a single source: Facebook. Despite being a revolutionary and ubiquitous means of human connection, the social media giant has been forced to respond to their part in this negative news cycle. With the echo-chamber effects of their algorithm and the potential for massive abuses of the system, some changes have been made for the better of humanity.

But what about for digital marketers?

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