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Banks Wilson

Oct 22

Is YouTube Marketing Essential For Your Brand?

In: Strategy Insights

With over a billion users, YouTube has come a long way from a 19-second video of a guy at the zoo talking about the elephant’s “really, really, really long trunks.” Today, it’s a Google subsidiary and the second most visited website. For brands, this means that YouTube marketing can amplify your messaging and achieve global reach as well. After all, the most watched YouTube ad of 2017 was for Samsung India Service. Although promoting a customer service expansion in rural India, the four-minute film about a Samsung service call netted 150.3 million views around the world. 

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Aug 06

See Yourself Here: Augmented Reality Marketing & Brand Strategy

In: Strategy Insights

American adults are consuming increasing amounts of media. In 2016, we broke records with our average 10 hours and 30 minutes daily, and we’re only becoming more digitally driven. This explains many brands’ enthusiasm for augmented reality marketing.

So what exactly is augmented reality marketing and why should your brand invest in it? 

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Jun 06

Announcing the 2018 Digital Marketing Scholarship Winner!

In: Company News

Year after year, the turnout of passionate entries from high school seniors across the country continues to amaze the folks here at UNION. As always, applicants were tasked with writing about the individual who inspired them to pursue a career in the digital space. After several rounds of careful consideration, UNION is honored to announce that the winner of the 2018 Kelly Somey Digital Marketing Scholarship is Gabriella DeAngelis! 

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May 23

Is Your Brand Overlooking Information Architecture?

In: Strategy Insights

In the past decade, digital marketing has become almost unrecognizable from its infancy. Just a few years ago, all you really needed was a respectable website; then came the imperative of mobile functionality, social media and the fervor for branded apps. Now marketers are being told they need chatbots, AR and VR ads, live streaming vertical video, and content optimized for the artificial intelligence revolution. While all of this tech is exciting, and indeed promising, it seems to have brand managers, creatives and entire marketing departments overlooking one of the most basic pillars of a successful digital presence – the user experience. And at the heart of UX lies Information Architecture (IA).  

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Mar 23

Announcing the 2018 Kelly Somey Digital Marketing Scholarship

In: Company News

The Kelly Somey Digital Marketing Scholarship rewards a college bound student with interest in pursuing a digital marketing career and passion for creativity. 

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Mar 06

OK Google: Why Should I Optimize My Site for Voice Search?

In: Strategy Insights

Up until now, one of the biggest roadblocks to the growth of voice search has been inaccuracy—both real and perceived. In its infancy, errors were rampant and query attempts were quickly abandoned for the reliability of a keyboard. Technology, however, has progressed leaps and bounds from those early stages of voice recognition with still more ground to cover. In 2017, Google’s word error rate dropped to 4.9 percent from 23 percent in 2013. That’s like going from missing one in every four words, to one in every twenty.

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Nov 20

8 Ways To Improve Your Mobile Customer Experience This Holiday Season

In: Strategy Insights

In 2016, mobile accounted for over 30% of holiday shopping. On Black Friday alone, that number was over 40%. Though mobile ecommerce hasn’t kept pace with mobile traffic as a whole, more and more consumers are turning to their phones and tablets first, not just for pre-purchase research but for the entirety of their shopping experience. All these recent trends beg the question, “Is your brand ready to win consumers on mobile this holiday season?”

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Sep 12

Why Brands Can No Longer Separate Content & SEO

In: Strategy Insights

By now, every business owner knows that SEO is essential for driving traffic—both online and on foot. Spending on SEO alone is projected to increase from $65 billion in 2016 to almost $80 billion in 2020, according to a study by Borrell Associates. The motivation is obvious: having the best product and the strongest content won’t matter if no one can find your website. The importance of content creation by business owners and marketers alike has also been validated, with a similar jump in growth projected over the same time period. But treating SEO and content creation as two separate elements of your digital marketing strategy means wasting potential returns on both investments. 97% of marketers surveyed agreed that SEO and content have become more integrated and are converging and/or are converting to a single function. So what does that look like in practice? And what does it mean for your marketing department?

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Jul 03

Why Your Brand Needs To Be Live Streaming Video

In: Strategy Insights

You already know how important video marketing is as a part of your digital strategy, and that’s not changing anytime soon. But there is a new reason to take notice—and it’s live streaming. While live streaming isn’t a wholly new concept (Periscope, acquired by Twitter, launched in early 2015), Facebook has quickly come to dominate the space. In the first year of Facebook Live, the daily watch time for Live broadcasts has increased almost four-fold, and Live now makes up more than 20 percent of all video on Facebook. Live video is watched three times longer than pre-recorded video across Facebook as a whole.

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May 04

Announcing the 2017 Digital Marketing Scholarship Winner!

In: Company News

Thank you to everyone who applied to the 2017 Kelly Somey Digital Marketing Scholarship! We received dozens of outstanding submissions this year from passionate high school seniors across the country. After reviewing all of the entries, UNION is excited to announce that the winner of the 2017 Kelly Somey Digital Marketing Scholarship is Akshay Punukollu!

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About UNION

UNION is a full-service digital agency. We create experiences that help brands thrive. We believe to be relevant in today’s marketplace, brands must lead with a digital-first philosophy. We craft engaging digital experiences and integrated campaigns that are built on strategy and driven by data. At the heart of what we do is help brands create meaningful and enduring relationships with highly connected consumers.

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