As we promised, here's the logo Asana chose from the six or so options we presented them—and it was our favorite one of the bunch, too. Clay designed this font by hand, so Asana will have their very own personal typeface. We chose the four colors from swatches they gave us from one of the clothing brands they'll be carrying. Now, the architect designing the store, which will be located at the new development Morrison in South Park, will be incorporating the color palette we've chosen into the store design. The next phase for Union (formerly Studiobanks) is to create all of the Asana collateral: business cards, letterhead, envelopes, in-store hang tags and product signage.