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Jan 03

Allen Tate Microsites, There’s No Place like Home

       

In: Recent Work

by Union

Serving communities for more than 50 years, Allen Tate Company is among the top 10 independent real estate firms in the country. Its business divisions are uniquely designed to create a one-stop shopping experience for home owners and real estate agents alike.

Due to the enormous amount of information and resources the company needed to convey through a single website, Allen Tate was facing a major messaging issue. The key was to find a strategic partner with expertise in information architecture and online branding to streamline its information sharing and create a cohesive branding plan.

Union (formerly Studiobanks) stepped up to the challenge and developed five separate microsites to house Allen Tate’s most important company information – all in a way that is easily digestible for its broad client base. With a common layout structure and global navigation, the five microsites provide intuitive user-flow and cross-marketing opportunities across all Allen Tate divisions: Real Estate, Insurance, Mortgage, Home Services, Careers and Relocation.

About UNION

UNION is a full-service digital agency. We create experiences that help brands thrive. We believe to be relevant in today’s marketplace, brands must lead with a digital-first philosophy. We craft engaging digital experiences and integrated campaigns that are built on strategy and driven by data. At the heart of what we do is help brands create meaningful and enduring relationships with highly connected consumers.

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