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Dec 10

White Paper: 2019 Digital Marketing Trends

In: Strategy Insights

It's that time of the year again, when brands and marketers take a moment to reflect on where they are and, more importantly, where they want to be. At this point, you likely have many more questions then you have answers: What are the business aspirations for your brand? What marketing challenges are you looking to overcome? And what is your strategy for making it all happen?

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Nov 30

White Paper: Digital Storytelling to Enhance Content

In: Strategy Insights

If your brand is looking to make more personable connections with today's consumers, utilizing a strategic content marketing campaign is a proven way to engage users and drive conversions. However, you can't just dissipate content en masse and expect consumers to be eager to receive it; you have to craft your branded content with your audience in mind. For smart consumers looking to see themselves in your brand, they must first buy into your brand's story. And how can you best incorporate their needs and their wants into your content?

Through digital storytelling.

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Nov 12

Advertising Week 2018: 3 Takeaways Not to Sleep On

In: Strategy Insights, Insider

After reading our Online Reputation Management white paper and taking notice of Wendy’s being cited as an industry disruptor with its trademark sass on social, I did some digging online and saw that the fast food giant would be presenting at Advertising Week 2018.

Despite being extremely unfamiliar with New York City and a conference newcomer in general, I would soon find myself alone in the hustle and bustle of Midtown Manhattan as an AWNewYork attendee.

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Oct 22

Is YouTube Marketing Essential For Your Brand?

In: Strategy Insights

With over a billion users, YouTube has come a long way from a 19-second video of a guy at the zoo talking about the elephant’s “really, really, really long trunks.” Today, it’s a Google subsidiary and the second most visited website. For brands, this means that YouTube marketing can amplify your messaging and achieve global reach as well. After all, the most watched YouTube ad of 2017 was for Samsung India Service. Although promoting a customer service expansion in rural India, the four-minute film about a Samsung service call netted 150.3 million views around the world. 

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Oct 01

SEO Guide To Cracking Amazon's Search Engine

In: Strategy Insights

What is one thing that all of the top sellers on Amazon have in common? They have all optimized their products for Amazon’s search engine algorithm, A9.

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Sep 12

Does Your Brand Message Still Matter?

In: Strategy Insights

Try a little word association: Nike. Starbucks. Apple. LEGO. It’s safe to say that you have some immediate thoughts as to what each of these brands represents. Yet their marketing has adapted to ensure the brand message evolves to continue to matter to consumers. Can you say the same for your brand message?

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Aug 31

White Paper: Online Reputation Management

In: Strategy Insights

Brands hopeful of becoming mainstays in the online consumption habits of consumers do so by plugging into social, since about 6 in 10 Americans use some form of social media on a daily basis. Simply setting up your Facebook Business page with scheduled posts however isn’t enough; your brand has to meet consumer expectations in order to produce real business value.

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Aug 22

Has the Programmatic Buzz Worn Off?

In: Strategy Insights

Just 5 years ago, the marketing industry was in a state of frenzy fawning over a fresh-off-the-press media buying technology. The buzzword on the tip of every marketer’s tongue?

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Aug 06

See Yourself Here: Augmented Reality Marketing & Brand Strategy

In: Strategy Insights

American adults are consuming increasing amounts of media. In 2016, we broke records with our average 10 hours and 30 minutes daily, and we’re only becoming more digitally driven. This explains many brands’ enthusiasm for augmented reality marketing.

So what exactly is augmented reality marketing and why should your brand invest in it? 

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Jul 25

Advantages of Working With a Google Premier Partner

In: Strategy Insights

Paid search marketing is one of the many keys to a successful marketing campaign. When people are searching for products online, paid ads get 65% of ALL clicks. Unbounce reports that when people land on your product page, PPC visitors are 50% more likely to buy your product than say, an organic visitor. What does this mean for your brand? If you’re not already, it’s time to capitalize on all the benefits a paid search marketing platform, like Google AdWords, has to offer your campaign.

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About UNION

UNION is a full-service digital agency. We create experiences that help brands thrive. We believe to be relevant in today’s marketplace, brands must lead with a digital-first philosophy. We craft engaging digital experiences and integrated campaigns that are built on strategy and driven by data. At the heart of what we do is help brands create meaningful and enduring relationships with highly connected consumers.

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