While most business owners see their web presence as a website where they simply showcase their company and products, the reality is that this should only be the beginning. In 2015, having a basic website just doesn’t cut it anymore. Your potential customers expect much more.
More than 2 billion consumers go online regularly, thanks to the exponential growth in connectivity and mobile devices like smartphones and tablets. Today’s consumers are constantly connected and expect to be able to engage with you, regardless of their location. This means that now, more than ever, your business needs to be making the most of its online presence and take advantage of these new customer touch points.
Here’s a few tips to help you make the most of your online presence.
Your Digital Marketing Platform Is the Most Important Element
With 69% of buyers visiting your site before deciding whether or not to contact you, the importance of your website cannot be overstated. This online hub is your first opportunity to connect with these potential customers and educate them about your products and services.
This means that you need more than just a pretty website. You need a digital marketing platform that allows you to interact with these potential customers. Having a pretty website that doesn't produce is like having a nice, shiny sports car that you can’t actually drive. Make sure your beautiful website also converts visitors into leads.
Use Data to Your Advantage
Your website traffic should serve as a glimpse into the market you are attracting. This means that if you’re attracting visitors that are outside of your target market, you need to make adjustments.
If your goal is to sell minivans to soccer moms, for example, you should be able to use your analytics data to gain insight into how many soccer moms visit your site each month. If the data shows that you are attracting unmarried men, you will be able to to make the necessary adjustments.
Clearly Communicate Your Brand Messages
Put yourself into the mindset of your customer and make sure your brand messages are clear and concise. Often times, businesses tend to overly inform and overload their potential customers. Don’t overcomplicate by trying to appeal to too many markets at one time. Instead, make sure your key messages are the common thread across all of your various online touch points.
Constantly Engage With Your Customers
To be successful, businesses need to ensure that they are engaging with customers across all channels — phone, social media, email and in-person. Research shows that consumers regularly engage with brands online and that those who engage more correlate with those who purchase more.
You can't simply sign up for a Facebook page or start a Twitter account to engage with customers on social media. It requires you to align internal marketing resources that are equipped to interact with happy and unhappy customers in a channel-agnostic way.
Don’t Miss This Opportunity
In today's age of ‘always on,’ billions of consumers across the globe are connected to the internet whenever and wherever they go. This poses a huge opportunity for businesses that embrace the internet to reach and engage these potential customers.
Not sure how to make the most of your online presence? UNION can help. Contact us to get started.