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Nov 12

Advertising Week 2018: 3 Takeaways Not to Sleep On

In: Strategy Insights, Insider

After reading our Online Reputation Management white paper and taking notice of Wendy’s being cited as an industry disruptor with its trademark sass on social, I did some digging online and saw that the fast food giant would be presenting at Advertising Week 2018.

Despite being extremely unfamiliar with New York City and a conference newcomer in general, I would soon find myself alone in the hustle and bustle of Midtown Manhattan as an AWNewYork attendee.

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Oct 22

Is YouTube Marketing Essential For Your Brand?

In: Strategy Insights

With over a billion users, YouTube has come a long way from a 19-second video of a guy at the zoo talking about the elephant’s “really, really, really long trunks.” Today, it’s a Google subsidiary and the second most visited website. For brands, this means that YouTube marketing can amplify your messaging and achieve global reach as well. After all, the most watched YouTube ad of 2017 was for Samsung India Service. Although promoting a customer service expansion in rural India, the four-minute film about a Samsung service call netted 150.3 million views around the world. 

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Oct 01

SEO Guide To Cracking Amazon's Search Engine

In: Strategy Insights

What is one thing that all of the top sellers on Amazon have in common? They have all optimized their products for Amazon’s search engine algorithm, A9.

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Sep 12

Does Your Brand Message Still Matter?

In: Strategy Insights

Try a little word association: Nike. Starbucks. Apple. LEGO. It’s safe to say that you have some immediate thoughts as to what each of these brands represents. Yet their marketing has adapted to ensure the brand message evolves to continue to matter to consumers. Can you say the same for your brand message?

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Aug 31

White Paper: Online Reputation Management

In: Strategy Insights

Brands hopeful of becoming mainstays in the online consumption habits of consumers do so by plugging into social, since about 6 in 10 Americans use some form of social media on a daily basis. Simply setting up your Facebook Business page with scheduled posts however isn’t enough; your brand has to meet consumer expectations in order to produce real business value.

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Aug 22

Has the Programmatic Buzz Worn Off?

In: Strategy Insights

Just 5 years ago, the marketing industry was in a state of frenzy fawning over a fresh-off-the-press media buying technology. The buzzword on the tip of every marketer’s tongue?

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Aug 06

See Yourself Here: Augmented Reality Marketing & Brand Strategy

In: Strategy Insights

American adults are consuming increasing amounts of media. In 2016, we broke records with our average 10 hours and 30 minutes daily, and we’re only becoming more digitally driven. This explains many brands’ enthusiasm for augmented reality marketing.

So what exactly is augmented reality marketing and why should your brand invest in it? 

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Jul 25

Advantages of Working With a Google Premier Partner

In: Strategy Insights

Paid search marketing is one of the many keys to a successful marketing campaign. When people are searching for products online, paid ads get 65% of ALL clicks. Unbounce reports that when people land on your product page, PPC visitors are 50% more likely to buy your product than say, an organic visitor. What does this mean for your brand? If you’re not already, it’s time to capitalize on all the benefits a paid search marketing platform, like Google AdWords, has to offer your campaign.

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Jul 13

How Design Thinking Can Reboot Your Brand's Campaign Creation

In: Strategy Insights

Coming from the world of engineering and product development, design thinking has been spreading across businesses and agencies over the past two decades. Major brands including P&G, IBM, Accenture, GE, MassMutual, Fidelity, Lowe’s, Bayer and SAP have all seen the light and started to incorporate this unique approach in their strategy. For brand marketers, design thinking can be a catalyst for creating compelling campaigns.

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Jun 28

White Paper: What SEO Services Can and Can't Do For Your Business

In: Strategy Insights

Just as you are likely turning to online search with greater frequency, so too is your target audience. If you’re not optimizing for SEO, your brand will not be there when prospects or customers search online to find what they’re looking for. Even worse, the longer you wait, the more it can cost for your brand to make a dent attempting to rank for certain keywords against your competition.

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About UNION

UNION is a full-service digital agency. We create experiences that help brands thrive. We believe to be relevant in today’s marketplace, brands must lead with a digital-first philosophy. We craft engaging digital experiences and integrated campaigns that are built on strategy and driven by data. At the heart of what we do is help brands create meaningful and enduring relationships with highly connected consumers.

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