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Jun 14

Press Release: Leading Digital Agencies UNION and Myjive Merge

In: Company News

by Union

CHARLOTTE, NC - Charlotte-based digital agencies UNION, LLC and Myjive, Inc. today announced the two organizations have merged, creating a new digital marketing powerhouse which will maintain the UNION brand name.

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Jun 06

Announcing the 2018 Digital Marketing Scholarship Winner!

In: Company News

Year after year, the turnout of passionate entries from high school seniors across the country continues to amaze the folks here at UNION. As always, applicants were tasked with writing about the individual who inspired them to pursue a career in the digital space. After several rounds of careful consideration, UNION is honored to announce that the winner of the 2018 Kelly Somey Digital Marketing Scholarship is Gabriella DeAngelis! 

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May 30

How to Navigate the New Rules of Instagram Ads

In: Strategy Insights

Digital experiences remain in a constant state of flux; rarely do industry tactics remain unchanged for long in the digital realm. Even Instagram, once a dark horse now turned social giant that may soon eclipse Facebook, must make topical changes in regard to recent sanctions by the Federal Trade Commission and its crackdown on improper endorsement disclosures between businesses and their paid partnerships a la influencer marketing; the newfangled digital trend that aims to bolster brand loyalty and drive sales. Before the FTC’s grand send off of 90 letters warning social media stars and celebrities to tread lightly, businesses were able to capitalize on the purposeful omission of disclosures allowing them to sidestep growing public aversion to irrelevant online ads.

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May 23

Is Your Brand Overlooking Information Architecture?

In: Strategy Insights

In the past decade, digital marketing has become almost unrecognizable from its infancy. Just a few years ago, all you really needed was a respectable website; then came the imperative of mobile functionality, social media and the fervor for branded apps. Now marketers are being told they need chatbots, AR and VR ads, live streaming vertical video, and content optimized for the artificial intelligence revolution. While all of this tech is exciting, and indeed promising, it seems to have brand managers, creatives and entire marketing departments overlooking one of the most basic pillars of a successful digital presence – the user experience. And at the heart of UX lies Information Architecture (IA).  

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Apr 30

Five B2C Content Marketing Challenges Brands Must Face Online

In: Strategy Insights

B2C content marketing is only one of the many ways larger enterprise brands endeavor to get noticed, build brand awareness and drive action. However, creating enduring relationships in a connected marketplace is increasingly difficult as consumer habits online constantly shift. In developing a relevant content marketing strategy that is both engaging and intentional, it’s essential to address these five challenges.

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Apr 11

Marketing in a Regulated Industry? Here's How to Grow Your Brand Online

In: Strategy Insights

For brands that work within highly regulated industries such as pharmaceuticals, alcohol, tobacco and financial services, strict marketing regulations are a constant concern when trying to reach today’s consumers. The struggle within digital is no different with heavy-hitters such as Google, Microsoft and Facebook all bringing their own restrictions on these industries with them, restrictions that constantly ebb and flow as regulations change. Just as important as it is to keep up with the latest regulations is understanding what strategies and tactics can help your brand overcome them. 

Check out our tips for how to grow your brand’s digital marketing success within a regulated industry: 

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Mar 28

Marketing in the Age of Fake News: Optimizing Content for the Facebook Algorithm Change

In: Strategy Insights

The proliferation of fake news, Russian election interference and the polarization of American political culture have all recently been blamed on a single source: Facebook. Despite being a revolutionary and ubiquitous means of human connection, the social media giant has been forced to respond to their part in this negative news cycle. With the echo-chamber effects of their algorithm and the potential for massive abuses of the system, some changes have been made for the better of humanity.

But what about for digital marketers?

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Mar 23

Announcing the 2018 Kelly Somey Digital Marketing Scholarship

In: Company News

The Kelly Somey Digital Marketing Scholarship rewards a college bound student with interest in pursuing a digital marketing career and passion for creativity. 

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Mar 06

OK Google: Why Should I Optimize My Site for Voice Search?

In: Strategy Insights

Up until now, one of the biggest roadblocks to the growth of voice search has been inaccuracy—both real and perceived. In its infancy, errors were rampant and query attempts were quickly abandoned for the reliability of a keyboard. Technology, however, has progressed leaps and bounds from those early stages of voice recognition with still more ground to cover. In 2017, Google’s word error rate dropped to 4.9 percent from 23 percent in 2013. That’s like going from missing one in every four words, to one in every twenty.

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Feb 05

Usability Testing Best Practices: Revolutionizing Your Next Rollout

In: Strategy Insights

It is not uncommon these days to hear horror stories about brands across the digital space releasing products, rolling out new website designs and even launching entire businesses without ever testing a single aspect. Sadly, the ease of entry to creating your own site or app has led to a market flooded with bad ideas, or worse, great ideas that were poorly executed. Fortunately, Usability Testing has grown from something only a couple designers once concerned themselves with to now a major consideration from top-level executives. As a digital-first agency, UNION understands the importance of Usability Testing and we pride ourselves on our ability to integrate best practices into our branded work. Likewise, more and more businesses are realizing the advantages and cost savings of thoroughly testing a design or prototype before it’s fully developed, when you can still quickly adapt to feedback.

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About UNION

UNION is a full-service digital agency. We create experiences that help brands thrive. We believe to be relevant in today’s marketplace, brands must lead with a digital-first philosophy. We craft engaging digital experiences and integrated campaigns that are built on strategy and driven by data. At the heart of what we do is help brands create meaningful and enduring relationships with highly connected consumers.

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