In an effort to keep you up to speed on digital marketing best practices and tactics, we are happy to announce that we kicked off our Workshop & Webinar series on Tuesday, September 1st. Our first WebShop topic was “The Why and How of Remarketing.”
UNION Campaign Strategist, Katie Price dove into what remarketing is, how it works and why you should incorporate the tactic into your digital marketing strategy. If you missed it, you can view the webinar below.
Here are a few key take aways from the webinar:
- Remarketing helps you re-engage with customers and incentivize them to take specific actions.
- Remarketing helps increase the ROI of your other digital marketing tactics such as search engine marketing and social media marketing.
- The utilization of highly targeted list segmentation allows you to customize and improve the experience of your customer.
- Expertly designed ads will help prevent ad fatigue and keep your messages on brand.
- New, advanced strategies allow you to incorporate remarketing tactics in new and exciting ways.