When it comes to writing a digital agency RFP, it’s important to do it right. Many agencies don’t like request for proposals as they can feel outdated, impersonal, and often like a waste of time. Some agencies may outright refuse to respond. Unfortunately, many business owners aren’t sure which questions to ask or what information to include in their RFPs. As a result, RFPs are often too long, full of redundant questions, or based on a one-size-fits-all RFP template. RFPs that are chock full of unnecessary information waste both the time of your business and the agencies who are reading them. Use the below information to avoid common pitfalls and create a digital agency RFP that’s of value both to you and the digital agencies responding to it.