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Tutorials

Jun 22

How to Write a Digital Agency RFP

In: Tutorials

When it comes to writing a digital agency RFP, it’s important to do it right. Many agencies don’t like request for proposals as they can feel outdated, impersonal, and often like a waste of time. Some agencies may outright refuse to respond. Unfortunately, many business owners aren’t sure which questions to ask or what information to include in their RFPs. As a result, RFPs are often too long, full of redundant questions, or based on a one-size-fits-all RFP template. RFPs that are chock full of unnecessary information waste both the time of your business and the agencies who are reading them. Use the below information to avoid common pitfalls and create a digital agency RFP that’s of value both to you and the digital agencies responding to it.

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Dec 09

White Paper: 10 Lead Generation Techniques Guaranteed to Produce Results

In: Tutorials

At this exact moment, there are millions of potential customers that would love to purchase your product or service. How do you find and reach these customers? The answer is effective lead generation

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Dec 04

WebShop: Key Components of a Successful Website Strategy

In: Tutorials

We're pleased to announce that the second episode of UNION's WebShop series was a success. We'd like to thank everyone that joined us. We covered a lot of great tips for developing an effective website strategy. We also had an informative Q&A session afterwards.

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Nov 11

Free Checklist: How to Run an Inbound Marketing Campaign

In: Tutorials

In today’s noisy, over-crowded marketplace, businesses who give consumers the information they really want and provide genuine value are the ones who will attract the most attention and create long-term customer relationships. To accomplish this, businesses must now employ inbound marketing strategies rather than traditional, interruption-based ones.

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Sep 06

Webinar - The Why and How of Remarketing

In: Tutorials

In an effort to keep you up to speed on digital marketing best practices and tactics, we are happy to announce that we kicked off our Workshop & Webinar series on Tuesday, September 1st.  Our first WebShop topic was “The Why and How of Remarketing.”

UNION Campaign Strategist, Katie Price dove into what remarketing is, how it works and why you should incorporate the tactic into your digital marketing strategy. If you missed it, you can view the webinar below.

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Nov 12

How to Prepare Your Email Marketing for the Holiday Season

In: Tutorials

For most of the world, the coming holiday season means scheduling travel and parties, with a bit of shopping and vacation time thrown into the mix. All in all, it's a festive time, and something that most men and women look forward to all year round.

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Oct 10

Measuring Social Media ROI

In: Tutorials

In October of 2012, Facebook reached a cool one billion users. Twitter has continued to grow as well, showing an increase in active users by 40% from September 2011 to March 2012. Unless you’re still driving cars with your feet (Flintstones anyone?), it’s likely your business is using at least one of these social media platforms. In fact, your company has probably invested untold amounts of time, internal resources and—most importantly—raw capital into these platforms, all in the blind hope to see some returns on the back end. If your company wants to have some resemblance of a measurable ROI it first needs to ask itself: What campaign metrics should we be tracking?

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Mar 26

How to get hired right out of school

In: Tutorials

Last week I had the opportunity to speak with local design students about life after graduation. AIGA Charlotte asked that I join other local design leaders including John Phietrafesa of MODE, Brady Bone of LKM, and Emily Walker of the Mint Museum in their popular panel event series called Design Unplugged. AIGA Charlotte student group coordinator Giulio Turturro moderated the discussion at The Art Institute in south Charlotte.

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Mar 22

Best practices for your brand's Facebook cover photo

In: Tutorials

Hot damn! A new Facebook change that was met with equal parts resistance and praise! It’s not like that’s ever happened before...

Unless you’ve been living under a rock, you know that Facebook rolled out Timeline for Pages a few weeks ago (it will become mandatory for all brands at the end of March). Like most changes on Facebook, it was met with immediate disdain and calls for heads to roll. I too found myself caught up in the angry mob mentality of, “It wasn’t broke, why’d you fix it!”

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Mar 08

Crafting Your Windows / IE Test Environment on OSX 10.6

In: Tutorials

Hello, world – this is my first post! I’ve learned a bunch since joining the Union (formerly Studiobanks) team three months ago. Lots of that learning has been dedicated to becoming accustomed to a new workplace (workflows, project history etc), but at least one universal pearl of wisdom comes to mind that I think would be helpful to lots of folks – testing Internet Explorer 6, 7, 8, and 9!

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About UNION

UNION is a digital marketing agency founded in 2002 and headquartered in Charlotte, NC. Considered a digital marketing leader, UNION collaborates with many of the Southeast region's top brands to achieve business objectives through strategy, creative and technology. The agency specializes in crafting digital marketing platforms, content and campaigns that deliver meaningful and measurable ROI results. Want to work with us?

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