The dawn of big data means almost no information about our customers’ behavior is out of our reach. Unfortunately, tracking hundreds of different marketing metrics for every campaign can prove to be an overabundance of information. However, measuring the success, and sometimes failure of your marketing efforts can help cultivate continued success. With all of the demographics, behavioral patterns and information available to marketers today, we’re going to address eight important digital marketing metrics that you can (and should!) track that will help improve your marketing success.