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Strategy Insights

Nov 10

How to Plan Your 2017 Digital Marketing Budget

In: Strategy Insights

Digital marketing is now an essential part of your marketing budget, but exactly how much value can digital marketing add to your overall strategy? Research has shown that the average cost per lead through inbound digital channels is 61% less than traditional outbound media. Digital marketing is also highly measurable, which means you know exactly which campaigns and through which channels are providing the best ROI for your business. Combine that with the fact that 97% of consumers use online media to find and research products, and allocating for a digital marketing budget becomes a no-brainer.

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Oct 17

Social Media Marketing: How to Choose the Best Platform

In: Strategy Insights

Having a social media presence has long been a requirement rather than an option. Despite this, many businesses are still unsure exactly which platforms make the most sense for their business, and how to best utilize the paid advertising features across each one. Figuring out how to advertise on Facebook effectively can increase your overall marketing ROI dramatically. The first step in finding out where to spend your money is to better understand each unique social media marketing platform.

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Oct 06

8 Digital Marketing Metrics You Should Track

In: Strategy Insights

The dawn of big data means almost no information about our customers’ behavior is out of our reach. Unfortunately, tracking hundreds of different marketing metrics for every campaign can prove to be an overabundance of information. However, measuring the success, and sometimes failure of your marketing efforts can help cultivate continued success.  With all of the demographics, behavioral patterns and information available to marketers today, we’re going to address eight important digital marketing metrics that you can (and should!) track that will help improve your marketing success.

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Sep 29

When to Hire a Pro: DIY vs. Professional Marketing

In: Strategy Insights

As a recent homeowner, I’ve ambitiously approached my new role as a chance to explore my creative side, learn some new skills and save some cash by taking on some household projects. I’ve scoured YouTube for instructions on refinishing furniture, installing towel racks, sealing grout and staining decks … I could go on and on.

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Sep 16

The Buyer's Journey: A Step-by-Step Guide to Messaging

In: Strategy Insights

The buyer’s journey is a marketing concept that has gained a lot of traction over the past few years. Whether B2B or B2C, it is important for marketers to tailor their messaging to each of the stages that potential customers move through. A 2014 DemandGen report showed 61% of B2B buyers chose a vendor who delivered a better mix of content appropriate for each stage of the purchasing process. As the buyer's journey will be different depending on your industry and business model, it is critical to understand which stages are most relevant to your company.

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Aug 31

How to Successfully Measure Social ROI

In: Strategy Insights

Trying to measure your social media ROI can seem like an impossible task. While getting 1,000 “likes” on a post or hundreds of retweets is certainly valuable, how do you assign the real value of those actions to your bottom line? How can you tell if the money you’re spending on social is really paying off?

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Aug 11

Why Blogging and Content Marketing Are Essential to Your Business

In: Strategy Insights

I’ve heard many business owners say they feel having a blog is nice, but unnecessary. Sure, people like to read and share articles, but spending time and money on a content marketing strategy isn’t worth it. A blog doesn’t create any real value or offer a positive ROI.  Blogging isn’t just a bonus for your business, it is an essential component of your overall marketing strategy. Blogging generates more than just Facebook shares and website traffic. And it’s a great way to drive a large amount of tangible and intangible value for your business. If you don’t currently have a content marketing strategy in place, keep reading to find out why you need one.

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Aug 01

How to Get the Most from Your Digital Agency Partnership

In: Strategy Insights

If you are new to digital marketing or are unsure what’s best for your overall strategy, hiring a digital agency makes perfect sense. Outsourcing time-consuming work that requires special knowledge and precision can leverage your marketing spend and drive growth for your business. There are keys to building and nurturing that relationship, however, that can make the difference between a successful partnership and a waste of both time and money.

Understand Key Performance Metrics BEFORE You Begin
Naturally, you want your new agency to increase your sales and strengthen your online presence. But how much of your traffic is currently coming from Facebook? What’s the conversion rate of your last email campaign? These are numbers any business manager should know. If you aren’t currently tracking these numbers, check out our post on utilizing digital analytics to your advantage to get started. You should be comfortable talking about revenue, conversion rates, lifetime value, and overall analytics as part of your marketing relationship.

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Jul 22

White Paper: Top Five Reasons the Marketing Landscape is Shifting to Digital

In: Strategy Insights

With over 50% of marketers increasing their digital budgets, it's clear that the marketing landscape is making the shift to digital. Since digital marketing offers new ways to target unique and specific audiences, more companies see the value of implementing a comprehensive digital strategy.

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Jul 11

Create Exciting and Effective B2B Content Marketing

In: Strategy Insights

You’ve heard of content marketing. You’ve heard it’s the next big thing and everyone is doing it, but your company sells widgets for other companies’ wadgets and no one wants to read about that. Surely a B2B company has no reason to invest in a content marketing strategy. Wrong. While there is a seemingly endless flow of information out there on creating content marketing strategies to drive consumer business, B2B content marketing is still struggling to find its footing. In fact, 55% of B2B marketers think it’s unclear within their organization what successful content marketing looks like and 20% of B2B marketers don’t even have a content marketing strategy at all!

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About UNION

UNION is a digital marketing agency founded in 2002 and headquartered in Charlotte, NC. Considered a digital marketing leader, UNION collaborates with many of the Southeast region's top brands to achieve business objectives through strategy, creative and technology. The agency specializes in crafting digital marketing platforms, content and campaigns that deliver meaningful and measurable ROI results. Want to work with us?

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