There’s no question that digital marketing has become a vital component of any marketing effort. The question now facing many business owners and marketing managers is whether to partner with a digital marketing agency or to handle it in-house.
As one of the top digital marketing agencies, we’d like to say that you should always partner with an agency like UNION. However, the truth is a bit more complicated and there are a variety of things to take into consideration.
Below are a few of the benefits that partnering with a digital marketing agency can provide. Browse these and ask yourself if these benefits would contribute to the success of your marketing efforts.
Digital Marketing Experts at Your Service
Expecting a member of your in-house marketing team to own all of the efforts related to digital marketing is simply unrealistic. In addition to the rest of that person’s workload, he or she would be expected to not only know and understand the various forms of digital marketing — such as paid search advertising, content marketing and search engine optimization — but they would also need to stay up to speed on the latest best practices. As anyone who follows the digital marketing industry can tell you — this is a tall order.
By partnering with a digital marketing agency, you are enlisting the services of a team of specialists. Unlike an internal team member, this agency partner is up to speed on the latest best practices and cutting-edge technology. This opens up a much broader range of potential services and tactics that can be used to reach your target audience.
When you partner with a digital marketing agency, you get to decide the nature of that relationship. For example, you could partner with an agency for a short term project and continue the relationship on a project-by-project basis. By contrast, when you hire internal staff to handle digital marketing, you are making a substantial long-term investment.
Delivery Within Tight Deadlines
Digital marketing agencies are typically made up of a team of experts who are very experienced at delivering high quality projects within tight deadlines. Typically, internal marketing and IT departments are stretched thin and don’t have the bandwidth to deliver within tight deadlines.
Taking the pressure off of those internal teams can allow them to focus on other matters, while giving you the peace of mind of knowing you have a digital marketing partner who you can rely on to deliver on time.
Other Benefits of Partnering with a Digital Marketing Agency
In addition to the benefits discussed above, partnering with a digital marketing agency also offers the following benefits:
- Objective perspective - Partnering with a digital agency provides you with the perspective of a disinterested third-party. As much as we all try to avoid getting stuck in our ways, it’s very difficult to avoid falling into this trap. Once something has worked in the past, it’s all too easy to continue going back to that same tactic, despite clear signs that it is no longer the most effective approach.
- Only pay for time spent on project - As opposed to paying the salary of an internal team member that includes time spent in meetings or taking breaks, you only pay a digital marketing agency for time actually spent on your project. That can prove to be a much more efficient use of your budget.
To learn more about how partnering with a digital marketing agency can help you achieve your marketing goals, contact UNION.