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May 03

The New AIGA.org CMS


In: Culture

by Union

Designer Naz Hamid recently posted some screens of the new AIGA.org content management system (CMS) on his website Weight Shift. It's a page-based publishing system, which differentiates it from our own record-based Toolbox CMS. But, I'm not trying to pitch you on our Toolbox.

The lesson here is not to neglect the visual appearance of a CMS. Developers are usually great at what they do, but they are not designers. AIGA realized they were going to be spending a lot of time maintaining AIGA.org's content using that interface. Wisely, they contracted separate design teams to build the front-end and back-end for their newly redesign site and then handed those designs off to development teams. Hamid's informed choices on the layout not only make the site's content and structure easy to update and understand, but it gives AIGA something nice to look at while they do it.


UNION is a digital marketing agency founded in 2002 and headquartered in Charlotte, NC. Considered a digital marketing leader, UNION collaborates with many of the Southeast region's top brands to achieve business objectives through strategy, creative and technology. The agency specializes in crafting digital marketing platforms, content and campaigns that deliver meaningful and measurable ROI results. Want to work with us?

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