We recently launched the new AAF Charlotte website to coincide with the beginning of their new season and mark the name change from Charlotte Ad Club to AAF Charlotte. The new site better organizes the group's content as well as adds some new features, including member profiles, company pages and a vendor search. Despite the addition of profiles, this isn't an attempt to create yet another social network. Try to think of it more as an advertising resource for the Charlotte region, as well as a way to keep up with AAF Charlotte happenings. Basically, if you work in an industry that deals directly or indirectly with advertising, you might want to look into joining AAF Charlotte.