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Oct 26

Team Union (formerly Studiobanks) Places 3rd in the Panthers Purrsuit!

       

In: Company News

This weekend Banks and I competed in the Panthers Purrsuit, an "Amazing Race" style social media challenge presented by the Carolina Panthers and our client, Allen Tate Company. The purpose of the event was to showcase social media's abilities to bring people together, forge new connections and strengthen online communities all while supporting local businesses and non-profits.

For four straight hours Team Union (formerly Studiobanks) competed against 31 teams in a citywide quest visiting local destinations to uncover clues and complete social media challenges to earn Purrsuit Points. For example, we scored 25 points for making up a rap song about Queen City Audio, 5 points for donning the inflatable "Sporty" Sport Clips mascot uniform (that's me inside!) and bonus points for convincing a Harris Teeter customer to harmonize with us.

We had an absolute blast participating in this unique event, which we later learned generated 1,200+ tweets about Charlotte businesses and non-profits that day. Banks and I successfully completed all of the challenges and won third place! We each received a Panthers gift package filled with awesome Panthers gear and $75 Bojangles' gift cards. We also won one-year AAA memberships thanks to Banks' astronomically high car mileage! A huge thank you to the Carolina Panthers, Allen Tate Company, and all of the sponsors and Purrsuit teams for providing such a fun-filled day. Now if you'll excuse me, I think it's time to cash in my gift card for some Bojangles' goodness.

About UNION

UNION is a digital marketing agency founded in 2002 and headquartered in Charlotte, NC. Considered a digital marketing leader, UNION collaborates with many of the Southeast region's top brands to achieve business objectives through strategy, creative and technology. The agency specializes in crafting digital marketing platforms, content and campaigns that deliver meaningful and measurable ROI results. Want to work with us?

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