Bojangles' boasts a tremendous community of loyal, passionate fans, our team included. So we were thrilled to celebrate the recent launch of its new digital brand platform designed to bring the quick-service restaurant chain's distinctive personality to life online and seamlessly deliver the engaging fan experience Bojangles' customers expect. The platform includes a new consumer website, a microsite for news and a mobile site for smartphone and tablet users.
We partnered with our friends at BooneOakley, Bojangles' advertising agency, to create a cohesive brand experience that matches the award-winning "It's Bo Time!" campaign. The new websites are highly-functional and engaging, allowing visitors to browse an intuitive food and beverage menu, interact with promotions and quickly find nearby restaurants.
"Not only does this new digital platform let us better connect with our fans, it also allows us to be much more agile as a company," said Randy Poindexter, Bojangles' senior vice president of marketing. "The content management system Union (formerly Studiobanks) created makes the process of managing everything from promotions to nutritional values extremely simple. It's much faster and more flexible, which means we can give our fans the most up-to-date information as soon as we get it."
About Bojangles’ Founded in 1977 in Charlotte, N.C., Bojangles' Restaurants Inc. serves only the highest quality and most flavorful food to its loyal customers, with all of its proprietary menu items made from scratch. A special blend of seasonings gives the food its unique flavor, including Bojangles' core menu selections of world famous chicken, fresh-made-from-scratch buttermilk biscuits and legendary iced tea steeped the old-fashioned way. First franchised in 1978, Bojangles' boasts close to 500 locations in 11 states, primarily in the Southeast. For more information, please visit www.bojangles.com.
About Union Known for producing memorable, high quality work that creates buzz and delivers exceptional results for its clients, Union is an award-winning digital agency specializing in interactive web development, online marketing and mobile applications. For more information, please visit www.studiobanks.com.