CMA Country Christmas will air November 29 at 9:30|8:30c on ABC
On the heels of completing the design for "The 44th Annual CMA Awards" website, Union (formerly Studiobanks), a digital marketing agency, has just launched a microsite to promote the first "CMA Country Christmas" television special airing on Monday, November 29 at 9:30 p.m. EST on ABC.
The microsite – CMACountryChristmas.com – went live following "The 44th Annual CMA Awards" on November 10 and showcases the holiday special's performing artists, including host Jennifer Nettles from Sugarland, and incorporates social media options to generate interactivity with fans.
This is the second project Union has completed for the Country Music Association. "The 44th Annual CMA Awards" website – CMAawards.com – attracted more than 1,000,000 visitors.
"We were thrilled with the design work on our 44th Annual CMA Awards website and the working relationship we have with Union," said Ben Bennett, CMA's digital marketing manager. "We didn't hesitate to engage Union on another digital marketing project, and are so pleased with the outcome of the microsite and excited to celebrate our holiday special with our fans."
"Whether it's the CMA Awards or CMA Country Christmas, we know we are creating a website that will attract millions of visitors," said Banks Wilson, Union' president and creative director. "It was important for our agency to include engaging content and features that keep fans coming back to the site, while building upon the CMA's respected and recognizable brand."
Known for producing memorable, high quality work that creates buzz and delivers exceptional results for its clients, Union is an award-winning digital agency specializing in interactive web development, online marketing, and mobile applications. For more information, please visit Union.co.