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Apr 06

Social Media - Get in the Game


In: Strategy Insights

by Union

Integrating social media into your online marketing strategy should be at the top of your list right now. Social media is simply interaction between small and large groups of people via the Internet and mobile devices that involves the exchange of information instantly. This interaction has received extensive visibility and popularity worldwide, and forward-thinking companies are adapting by joining these growing online communities and their conversations. Twitter

It’s not just micro-blogging, it’s really a fun way for large companies to personally interact one-on-one with both existing and prospective clients without actually being face-to-face.

  1. Keep your “tweets” short and to the point. Your Twitter account can be used for obvious things like announcing sales, events, current projects in the work flow, interesting industry news, etc. We encourage you to take this a step further and tweet about inner-office happenings to share your company’s personality.

  2. Your goal is to stimulate interest in your audience. Include links to photos or websites that are relevant to your messages.

  3. Join conversations as often as you can. Every tweet is an opportunity to raise company awareness and reach a new client.


This social networking website allows users to connect and interact with networks organized by city, workplace, school and region. Facebook offers seamless integration between your Facebook account and company website to help you communicate with well-populated networks of people while driving traffic to your site.

  1. Create a company page that people can become “fans” of.

  2. Your page should be fun with an up-to-date calendar, videos and photos.

  3. Integrate your company blog and Twitter feeds into your Facebook page to streamline your content into your discussion board.

Leveraging social media such as Twitter and Facebook will help propel your company to the masses. These applications are free, fun and easy to use. Be sure to include visible links to them on your company’s homepage. Although there are many social media options out there, these two allow you to easily share and distribute your information and actions anywhere on the web because of their seamless integration capabilities.


UNION is a digital marketing agency founded in 2002 and headquartered in Charlotte, NC. Considered a digital marketing leader, UNION collaborates with many of the Southeast region's top brands to achieve business objectives through strategy, creative and technology. The agency specializes in crafting digital marketing platforms, content and campaigns that deliver meaningful and measurable ROI results. Want to work with us?

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