In 2014, mobile shopping accounted for just 19% of total ecommerce sales. In 2016, that number is expected to break 30%, and by 2020 mobile is projected to comprise over 40% of all ecommerce sales. With mobile expected to grow 300% faster than traditional ecommerce, allocating additional dollars to your mobile budget goes without saying. Some businesses, however, are struggling to keep up with rapidly changing consumer expectations. Is your mobile marketing strategy ready to capitalize on the growing shift to mobile this holiday season and beyond?