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Apr 12

Embracing The Customer Journey of Mobile Visitors

In: Strategy Insights

Today’s highly-connected consumers place tremendous value on their mobile devices, relying on a litany of digital platforms for product research and, increasingly, for their purchases. Gone are the days of old where foot traffic directed retail decision-making. According to Hubspot, smartphones are now the essential part of the customer journey, with 81% of people using their mobile devices to do research before making a purchase. In order to stay competitive and succeed, brands and marketers must embrace the complicated consumer habits of mobile visitors, leveraging digital strategies to drive targeted finger traffic towards meaningful conversions.      

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Mar 17

The Future of Mobile Video Advertising

In: Strategy Insights

If you follow the digital marketing space at all, hearing that “mobile and video are the future” is likely a familiar sentiment. The predictions of the past few years have been spot on—mobile and video are officially the present. In 2016 more than half of all views on YouTube were from mobile and over 1,000,000,000 mobile videos are watched on the platform each day. Considering we check our phones about 75 times a day, the need for mobile advertising to adapt is obvious. Which raises key questions—what does great mobile video advertising look like? How does your ad change to better suit the mobile viewer, and what can we expect to see going forward?

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Feb 23

Kickstarting your Digital Agency Career as a Recent Grad

In: Insider

In the formidable world of potential employers and “adult” jobs, being straight out of college can seem like a detriment. You lack the experience agencies are looking for, which subsequently means you lack the ability to gain said experience. This can be frustrating and, at times, discouraging. But there is a way out of this slump. You need to understand how to leverage yourself and your tech-saturated college experience to let potential employers know that you’re coming into this position with much more than just a diploma and bright eyes.

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Feb 13

Announcing the 2017 Kelly Somey Digital Marketing Scholarship

In: Company News

 

The Kelly Somey Digital Marketing Scholarship rewards a college bound student with interest in pursuing a digital marketing career and passion for creativity. 

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Feb 06

How to Create a Lead Scoring System that Works

In: Strategy Insights

According to MarketingSherpa, 73 percent of all B2B leads are NOT sales ready. That same study also found that companies using lead scoring saw a 77 percent boost in lead generation ROI.  This quantitative methodology will help you differentiate between those prospects at the beginning of the customer journey, those who are warming up, and those who may be primed to purchase.  Creating a system allows your sales team to focus their time on leads who are more likely to convert, while holding off on those who are not.  

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Jan 04

Digital Experience Trends to Watch in 2017

In: Strategy Insights

2017 is officially here which means it’s time to review our digital trends to watch for the new year. 2016 saw mobile overtake desktop, video overtake traditional content, and behavioral emails replace the traditional email blast. So, what can we expect to see in the next 12 months?

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Dec 30

Survey Questions: Three Ways to Build Your Digital Strategy with Data

In: Strategy Insights

By 2017 it’s expected that advertising spend on Digital will overtake TV. (Source: eMarketer Inc.) This represents a momentous shift in marketers fundamental approach to reaching their target audiences.

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Dec 27

How Chatbots Can Improve the Customer Experience

In: Strategy Insights

Marketers need to go where their customers are, and according to Business Insider, 2015 was the first time we saw the top four messaging apps such as Slack, Facebook Messenger, and WhatsApp surpass the monthly active users on the top four social media channels.

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Nov 22

Make the Most of Mobile Shopping this Holiday Season and Beyond

In: Strategy Insights

In 2014, mobile shopping accounted for just 19% of total ecommerce sales. In 2016, that number is expected to break 30%, and by 2020 mobile is projected to comprise over 40% of all ecommerce sales. With mobile expected to grow 300% faster than traditional ecommerce, allocating additional dollars to your mobile budget goes without saying. Some businesses, however, are struggling to keep up with rapidly changing consumer expectations. Is your mobile marketing strategy ready to capitalize on the growing shift to mobile this holiday season and beyond?

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Nov 18

How the Omni-Channel Experience Affects the Customer Journey

In: Strategy Insights

“Omni-channel experience” is the latest marketing buzzword, but what exactly does it mean? According to Google, we spend 170 minutes per day on smartphones, 120 minutes on our desktops, and 75 minutes on tablets, excluding time on work devices. Consumers are switching from phones to tablets to laptops without missing a beat and 20 percent of people use a second device concurrently while using their computer.

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About UNION

UNION is a digital marketing agency founded in 2002 and headquartered in Charlotte, NC. Considered a digital marketing leader, UNION collaborates with many of the Southeast region's top brands to achieve business objectives through strategy, creative and technology. The agency specializes in crafting digital marketing platforms, content and campaigns that deliver meaningful and measurable ROI results. Want to work with us?

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