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Dec 30

Survey Questions: Three Ways to Build Your Digital Strategy with Data

In: Strategy Insights

By 2017 it’s expected that advertising spend on Digital will overtake TV. (Source: eMarketer Inc.) This represents a momentous shift in marketers fundamental approach to reaching their target audiences.

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Dec 27

How Chatbots Can Improve the Customer Experience

In: Strategy Insights

Marketers need to go where their customers are, and according to Business Insider, 2015 was the first time we saw the top four messaging apps such as Slack, Facebook Messenger, and WhatsApp surpass the monthly active users on the top four social media channels.

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Nov 22

Make the Most of Mobile Shopping this Holiday Season and Beyond

In: Strategy Insights

In 2014, mobile shopping accounted for just 19% of total ecommerce sales. In 2016, that number is expected to break 30%, and by 2020 mobile is projected to comprise over 40% of all ecommerce sales. With mobile expected to grow 300% faster than traditional ecommerce, allocating additional dollars to your mobile budget goes without saying. Some businesses, however, are struggling to keep up with rapidly changing consumer expectations. Is your mobile marketing strategy ready to capitalize on the growing shift to mobile this holiday season and beyond?

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Nov 18

How the Omni-Channel Experience Affects the Customer Journey

In: Strategy Insights

“Omni-channel experience” is the latest marketing buzzword, but what exactly does it mean? According to Google, we spend 170 minutes per day on smartphones, 120 minutes on our desktops, and 75 minutes on tablets, excluding time on work devices. Consumers are switching from phones to tablets to laptops without missing a beat and 20 percent of people use a second device concurrently while using their computer.

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Nov 17

Digital Platform Launches for Charlotte Nightlife

In: Recent Work

We are thrilled to announce the launch of the new digital platform, CharlotteNightlife.com. A staple in the local nightlife scene, Charlotte Nightlife is Charlotte’s source for nightlife photography, hottest upcoming events, and the best drink specials in town.

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Nov 14

Millennial Strategy Firm's New Brand Identity and Digital Platform

In: Recent Work

We are excited to announce a new digital marketing platform and logo for Purpose Generation. Purpose Generation is an insights and strategy firm that helps companies successfully engage with millennials.

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Nov 10

How to Plan Your 2017 Digital Marketing Budget

In: Strategy Insights

Digital marketing is now an essential part of your marketing budget, but exactly how much value can digital marketing add to your overall strategy? Research has shown that the average cost per lead through inbound digital channels is 61% less than traditional outbound media. Digital marketing is also highly measurable, which means you know exactly which campaigns and through which channels are providing the best ROI for your business. Combine that with the fact that 97% of consumers use online media to find and research products, and allocating for a digital marketing budget becomes a no-brainer.

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Oct 17

Social Media Marketing: How to Choose the Best Platform

In: Strategy Insights

Having a social media presence has long been a requirement rather than an option. Despite this, many businesses are still unsure exactly which platforms make the most sense for their business, and how to best utilize the paid advertising features across each one. Figuring out how to advertise on Facebook effectively can increase your overall marketing ROI dramatically. The first step in finding out where to spend your money is to better understand each unique social media marketing platform.

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Oct 06

8 Digital Marketing Metrics You Should Track

In: Strategy Insights

The dawn of big data means almost no information about our customers’ behavior is out of our reach. Unfortunately, tracking hundreds of different marketing metrics for every campaign can prove to be an overabundance of information. However, measuring the success, and sometimes failure of your marketing efforts can help cultivate continued success.  With all of the demographics, behavioral patterns and information available to marketers today, we’re going to address eight important digital marketing metrics that you can (and should!) track that will help improve your marketing success.

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Sep 29

When to Hire a Pro: DIY vs. Professional Marketing

In: Strategy Insights

As a recent homeowner, I’ve ambitiously approached my new role as a chance to explore my creative side, learn some new skills and save some cash by taking on some household projects. I’ve scoured YouTube for instructions on refinishing furniture, installing towel racks, sealing grout and staining decks … I could go on and on.

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About UNION

UNION is a digital marketing agency founded in 2002 and headquartered in Charlotte, NC. Considered a digital marketing leader, UNION collaborates with many of the Southeast region's top brands to achieve business objectives through strategy, creative and technology. The agency specializes in crafting digital marketing platforms, content and campaigns that deliver meaningful and measurable ROI results. Want to work with us?

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