Opera Carolina has been serving Charlotte and the surrounding areas with world-class entertainment from predominantly local talent for over 66 years.
When Opera Carolina decided they wanted to upgrade to a world-class digital platform as well, it only made sense that they reached out to the talented local team at Union to help them reach their goals.
Union set out to create a deep visual experience on the website and also organize the layout to be easy to use and effective at selling tickets, showing the upcoming schedule of performances, sharing background and history and planning a visit to Opera Carolina.
The result was a beautiful site that leverages vivid imagery from the performances and creates a unique experience that allows visitors to experience what going to a performance at Opera Carolina is all about.