We are excited to announce that we recently launched a new website for Kyle Busch. With a large, dedicated fanbase, the Kyle Busch team wanted to create a platform that allowed them to easily provide those fans with the content they wanted, when they wanted it. In order to accomplish this, they enlisted the help of UNION, one of Charlotte’s top digital marketing agencies.
Fan Engagement Platform
One of the most important goals of the new website was to create a digital marketing platform that allowed the Kyle Busch team to easily engage with fans. The previous website did not prominently feature social media activity, nor did it allow the team to quickly share new and updates.
Social Media Integration
In order to increase fan engagement, we integrated social media throughout the site. For example, the homepage has a “Share Your Photos” section that features social media posts from fans. Anytime a fan uses the hashtag #KyleBusch or #KBShow on Twitter, Facebook or Instagram, the photo is collected. These photos are then moderated and aggregated onto the website. This allows fan to interact and show their support for Kyle Busch.
We also created the ability for the Kyle Busch team to quickly publish content in real time. This means that they can share updates as the races are happening. These updates have proven to be an especially effective way to engage with fans and provide them with a rare behind the scenes view. This also allows the team to publish off-the-track updates and highlight Kyle Busch’s community involvement.
With more than 50% of websites being accessed on mobile devices, it is imperative that websites today are not only functional on desktops and laptops, but that they also provide an exceptional user experience on mobile devices, iPads and tablets. To accommodate this, we used responsive design techniques that allow the website to adapt to any device, regardless of screen size. This means that fans can easily access the content they want, whenever they want.
These are just a few of the new features. Below are some additional elements of the new website:
- Career highlight blocks
- Interactive history timeline
- Full schedule for all three racing series
- Rich media galleries