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Mar 31

Muzak Expressions


In: Recent Work

This year for the 2008 GlobalShop (the world's largest annual retail design event) Muzak created a unique multi-faceted marketing campaign based on the concept of expressions.

The Muzak booth featured hundreds of photos of people expressing angst, desire, elation and pride on 14 high-definition plasma screens with custom music programs that evoked each emotion. Booth attendees became part of the experience by being professionally photographed expressing one or more of those four emotions, then seeing their own photos added to the visual display throughout the event.

Expanding the experience into the web, Union (formerly Studiobanks) created a micro-site for Muzak Expressions, allowing users to casually browse through the hundreds of photos Muzak took over the course of their campaign.


UNION is a digital marketing agency founded in 2002 and headquartered in Charlotte, NC. Considered a digital marketing leader, UNION collaborates with many of the Southeast region's top brands to achieve business objectives through strategy, creative and technology. The agency specializes in crafting digital marketing platforms, content and campaigns that deliver meaningful and measurable ROI results. Want to work with us?

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