With the launch of their new, hyrid XHTML/Flash website, MTV kicked off a new project called MTV Hats (aka Header Art Treatments). With some flexibility in the layout, due in part to templates from Dan Cederholm of SimpleBits, MTV is able to accept, approve and drop a variety of header artwork from artists and designers into rotation on mtv.com. Anyone that has ever watched MTV knows they've applied many different treatments to their logo over the years, so this project is not surprising. It is, however, very refreshing for the MTV Design Team to figure out a way to pull more designers and artists into their community. The MTV Design Team says it best though:
We love our logo. For real, we wanna take it out for an expensive candlelit dinner... TWO appetizers. Since MTV's inception in 1981 our brand's been the subject of countless artist interpretations by some of the world's most beautifully warped minds. We plan to keep that spirit alive with the new mtv.com and push it to the next level... YOU.